{"id":1059,"date":"2024-11-26T12:23:02","date_gmt":"2024-11-26T11:23:02","guid":{"rendered":"https:\/\/lliquida.com\/il-potere-del-passaparola-trasformare-lidea-in-azione\/"},"modified":"2024-11-26T12:24:58","modified_gmt":"2024-11-26T11:24:58","slug":"the-power-of-word-of-mouth-turning-ideas-into-action","status":"publish","type":"post","link":"https:\/\/lliquida.com\/en\/the-power-of-word-of-mouth-turning-ideas-into-action\/","title":{"rendered":"The Power of Word-of-Mouth: Turning Ideas into Action"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u00ab[&#8230;] At this point, everyone ran in every direction.<br>Even the women, demonstrating the difference between idea and action [&#8230;]\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you haven\u2019t recognized the song, I recommend listening to the funny (and instructive) song <em>Il Gorilla<\/em> in De Andr\u00e9&#8217;s version.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you feel more engaged, you can also listen to Brassens\u2019 original version, but we\u2019re not here to talk about music, are we?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s just that this quote from Faber came to mind in Amsterdam during the recent Mets. Here\u2019s why.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I spoke with many companies producing fascinating and mostly professional-oriented products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When, excited by their creativity, I asked, \u201cHow do you communicate and promote your products?\u201d I kept hearing the same mantra: \u201cWe mainly rely on word-of-mouth.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beautiful, right. A satisfied customer is the best testimonial. Better than any advertisement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But only if people know that they are satisfied customers. Otherwise, what kind of word-of-mouth is it?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because when I checked the websites of these companies (I swear I did this for every business card I collected), I found only ONE that mentioned their clients by name, not how the clients responded, and ONE that published customer reviews.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">None of the others leveraged what they claim is their main promotional tool: word-of-mouth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This clearly shows the difference between the idea (\u201cword-of-mouth gets me clients\u201d) and the action: doing nothing to leverage word-of-mouth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And to think, many of these websites were well-crafted, thoughtful, and supported by advanced concepts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So I wonder: how many truly exploit all the potential they have within their company to showcase how unique they are and how they are the best solution for their customers?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And why don\u2019t they use this, knowing it\u2019s practically free?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Add a review module to your website, and you\u2019re done.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, the reviews must be genuine; misleading customers is never a good idea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s even better if you include a first name, last name, and perhaps even a photo\u2014this makes them even more credible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And the reviews should talk about real things, like: \u201cI had this issue, and XYZ company resolved it in half a day. Truly a partner you can count on.\u201d<br>The generic \u201cYou\u2019re fantastic and amazing\u201d doesn\u2019t really make much of a difference.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With minimal effort, you\u2019ve added a tool that works for you every time someone visits your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That said: how much do you nurture your clients, reach out to them, and make them feel important to you?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Are you sure you\u2019re making the most of everything you already have in hand to sell your products or services?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you think a conversation with us could help you figure out what you can start doing immediately to improve your communication, send an email to <strong>info@lliquida.com<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The alternative is to keep hoping something will happen, even if you do nothing to make it happen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab[&#8230;] At this point, everyone ran in every direction.Even the women, demonstrating the difference between idea and action [&#8230;]\u00bb If you haven\u2019t recognized the song, I recommend listening to the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1056,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[66,67,74,76,72,75,77,68,73,69,70,71],"class_list":["post-1059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-branding-aziendale-en","tag-comunicazione-clienti-en","tag-corporate-branding","tag-customer-communication","tag-effective-word-of-mouth","tag-genuine-reviews","tag-marketing-for-nautical-businesses","tag-marketing-per-aziende-nautiche-en","tag-marketing-strategies","tag-passaparola-efficace-en","tag-recensioni-autentiche-en","tag-strategie-di-marketing-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Power of Word-of-Mouth: Turning Ideas into Action - LLiquida<\/title>\n<meta name=\"description\" content=\"Word-of-mouth is essential, but it works only when supported by concrete actions. 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