{"id":1078,"date":"2024-03-21T11:00:58","date_gmt":"2024-03-21T10:00:58","guid":{"rendered":"https:\/\/lliquida.com\/9-ragioni-per-cui-non-comprano-da-te\/"},"modified":"2024-11-28T10:53:31","modified_gmt":"2024-11-28T09:53:31","slug":"9-reasons-why-they-dont-buy-from-you","status":"publish","type":"post","link":"https:\/\/lliquida.com\/en\/9-reasons-why-they-dont-buy-from-you\/","title":{"rendered":"9 Reasons Why They Don\u2019t Buy from You"},"content":{"rendered":"\n

In the nautical industry, it\u2019s still not that common\u2014at least not for boats\u2014but it\u2019s becoming so for accessories. In 2023, global online purchases in Italy exceeded \u20ac54.2 billion (+13% compared to the previous year), according to a study by Osservatori.net.<\/p>\n\n\n\n

Have you ever bought something online? I don\u2019t just mean through Amazon, eBay, or Subito.it. I have\u2014both inexpensive and high-value items.<\/p>\n\n\n\n

The first type was impulse buys: you see an ad on Instagram and suddenly find yourself making the purchase in just a few clicks.<\/p>\n\n\n\n

I\u2019ve also bought items worth several thousand euros from people I\u2019d never met in person before. With one big caveat: it wasn\u2019t my first purchase with that person\/company.<\/p>\n\n\n\n

You sell boats or services that cost several thousand (if not hundreds of thousands) of euros. Whether you reach your customers online or offline, via Facebook or at a boat show, it doesn\u2019t change the situation.<\/p>\n\n\n\n

In almost all cases, these are purchases with a long decision-making process. How often have you closed a sale on the first meeting?<\/p>\n\n\n\n

In any case, you\u2019ll only find people willing to pay your asking price if you address a range of factors that make you attractive, interesting, and desirable to boating enthusiasts.<\/p>\n\n\n\n

Here are the 9 main reasons why you\u2019re not selling your products and services.<\/p>\n\n\n\n

    \n
  1. Nobody Knows You:<\/strong> Remember what we were all told growing up? \u201cDon\u2019t accept candy from strangers.\u201d Now, think about how people generally feel about strangers…<\/li>\n\n\n\n
  2. They Don\u2019t Trust What You Say:<\/strong> What proof do you provide that what you\u2019re selling delivers on its promises?<\/li>\n\n\n\n
  3. They Don\u2019t \u201cFeel the Pain\u201d:<\/strong> What you\u2019re offering doesn\u2019t solve a problem your customer feels they have (have you read what we said here about knowing your customer?<\/a>).<\/li>\n\n\n\n
  4. They Don\u2019t Understand Your Offer:<\/strong> Are you sure that the people you meet clearly realize they\u2019re missing a golden opportunity if they don\u2019t buy your product right away?<\/li>\n\n\n\n
  5. They Don\u2019t Have Enough Money:<\/strong> Yes, this happens too\u2014you might be focusing on someone who simply can\u2019t afford your products or services. Not only do you miss the sale, but you\u2019ve also lost the only irretrievable thing: time.<\/li>\n\n\n\n
  6. They Don\u2019t Have the Time:<\/strong> See above\u2014you\u2019re trying to convince someone to buy something they already know they won\u2019t have time to use.<\/li>\n\n\n\n
  7. They Don\u2019t Believe It Works:<\/strong> This is similar to point two, but here the distrust isn\u2019t directed at you; it\u2019s aimed at what you\u2019re offering.<\/li>\n\n\n\n
  8. They Aren\u2019t the Decision-Maker:<\/strong> Have you heard the saying: \u201cMen pay for the boats, but women choose them\u201d? That\u2019s exactly the point. If you want a harsher example: pet food is marketed to the buyer, not the consumer. Who do you need to convince\u2014the end user or the one who pays?<\/li>\n\n\n\n
  9. They Don\u2019t Believe in Themselves:<\/strong> This happens too. Some people can afford it but think they can\u2019t, and no matter how much effort you put in, you won\u2019t change their mindset. Unless you can alter their self-perception.<\/li>\n<\/ol>\n\n\n\n

    Understanding these reasons allows you to find solutions. And if you think a little help could make the task easier, we\u2019re more than happy to put our expertise at your disposal.<\/p>\n\n\n\n

    Contact us at:<\/strong> info@lliquida.com<\/p>\n","protected":false},"excerpt":{"rendered":"

    In the nautical industry, it\u2019s still not that common\u2014at least not for boats\u2014but it\u2019s becoming so for accessories. In 2023, global online purchases in Italy exceeded \u20ac54.2 billion (+13% compared […]<\/p>\n","protected":false},"author":1,"featured_media":880,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[111,118,114,117,17,112,113,115,116],"class_list":["post-1078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-boating-industry","tag-buyer-psychology","tag-customer-trust","tag-lliquida","tag-nautical-marketing","tag-reasons-for-not-buying","tag-sales-strategy","tag-selling-boats-online","tag-yacht-sales"],"yoast_head":"\n9 Reasons Why They Don\u2019t Buy from You - LLiquida<\/title>\n<meta name=\"description\" content=\"Struggling to sell your boats or nautical services? 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