{"id":1094,"date":"2024-11-25T11:59:50","date_gmt":"2024-11-25T10:59:50","guid":{"rendered":"https:\/\/lliquida.com\/simile-va-con-simile\/"},"modified":"2024-12-22T23:39:44","modified_gmt":"2024-12-22T22:39:44","slug":"like-attracts-like","status":"publish","type":"post","link":"https:\/\/lliquida.com\/en\/like-attracts-like\/","title":{"rendered":"Like attracts like"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A chemistry professor once told me in university: like attracts like. That\u2019s why soap cleans dirty hands better than water alone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Without delving into the chemical composition of soap, since here we talk about boats and marketing, it\u2019s enough to know that the molecules making up soap have two &#8216;faces.&#8217; One side has an affinity for fats and clings to grease and the dirt caused by oils.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The other side is hydrophilic (a bit like us boat enthusiasts \ud83d\ude03), meaning it has an affinity for water. So, when water binds to the hydrophilic side and washes it away, the hydrophobic part that has latched onto the grease takes the dirt with it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From soap to military service. Those who were called to serve, like me, know it well: in the first days at the barracks, right after being thrown from the comforts of home to the rigors of the army, the first people you connected with were those who &#8216;spoke the same language.&#8217;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Romans with Romans, Venetians with Venetians, Neapolitans with Neapolitans, Tuscans with Tuscans, and the ones from Molise didn\u2019t join anyone because, as we all know, Molise doesn\u2019t exist (I might come back to the topic of &#8216;<a href=\"https:\/\/lliquida.com\/en\/molise-doesnt-exist-and-neither-does-reality\/\">the inexistence of reality<\/a>&#8216; sometime, because many players in the nautical scene fall into this trap).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then, broadening the discussion: skiers hang out with skiers, not snowboarders; ice skaters don\u2019t mix with skateboarders; surfers don\u2019t hang out with windsurfers; and Harley riders don\u2019t talk to sportbike owners.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And we come to boats. Or rather, we come to your boat or your nautical product: who have you made it similar to? I mean: who sees it and feels so attracted to it as grease does to the hydrophobic side of a soap molecule?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Have you studied who you want to sell your product to? Have you realized that if you want to sell your boat, you need to speak to those who want that boat, to those who see it as an extension of their own life? Have you realized that, in general, <a href=\"https:\/\/lliquida.com\/vantaggi-nautica-comunicazione-focalizzata-benefici\/\">people don\u2019t care about your features<\/a>?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And beware, the world, even that of boat owners, isn\u2019t made up only of the &#8216;fancy folks&#8217; with their 40-foot walkaround copied from the one next to them, who have an ape(ritivo), spend weekends at Santa (Margherita Ligure), or ski in Courma(yeur).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No, there are also those who, beyond using words in full, seek different boats: gozzo boats, trawlers, fishermen, flybridges, or RIBs. Don\u2019t get me wrong; there are plenty of people with walkarounds who don\u2019t fit into the abbreviated-word category I mentioned, but they generally look for unique walkarounds rather than the most popular ones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, if you didn\u2019t have the foresight to study your customer beforehand, at least now try to communicate so that your boat or product speaks to those who are somehow similar or aligned with it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How to do it? Start from who you are, or rather, from what your product is, and try to understand who might like it: don\u2019t worry, it can\u2019t appeal to everyone\u2014I couldn\u2019t even manage that myself after years of thinking it was my life\u2019s goal to please everyone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019ve established this, figure out how they speak, how they act, and what they\u2019re looking for (and especially what they DON\u2019T want, how they DON\u2019T speak, and how they DON\u2019T act), and adapt accordingly. Imitate, make yourself recognizable, transmit familiarity and similarity. This doesn\u2019t mean &#8216;mocking,&#8217; but simply making yourself more appealing to those who might benefit from what you\u2019re about to sell.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because in the end, the best success comes when the person buying from you is happier than you are for having sold them something, and this is one of the greatest satisfactions you can receive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you think it\u2019s worth reflecting on this topic and on how to refine your communication to avoid shooting in the dark (and missing the mark entirely because you have no target to aim for), send an email to info@lliquida.com and book a free one-hour consultation. It might change the course of your work and help you achieve the results you desire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A chemistry professor once told me in university: like attracts like. That\u2019s why soap cleans dirty hands better than water alone. Without delving into the chemical composition of soap, since [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1020,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[130,143,142,141,117,17],"class_list":["post-1094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-boat-sales","tag-boating-branding","tag-communication-strategy","tag-customer-targeting","tag-lliquida","tag-nautical-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Soap and Marketing Can Teach You to Sell Your Boat - LLiquida<\/title>\n<meta name=\"description\" content=\"Discover how the principle &#039;like attracts like&#039; can help you sell your boat or nautical product.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lliquida.com\/en\/like-attracts-like\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Soap and Marketing Can Teach You to Sell Your Boat - 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