{"id":1122,"date":"2024-12-31T11:26:15","date_gmt":"2024-12-31T10:26:15","guid":{"rendered":"https:\/\/lliquida.com\/le-tre-gambe-del-successo-per-le-aziende-nautiche\/"},"modified":"2024-12-31T11:35:34","modified_gmt":"2024-12-31T10:35:34","slug":"the-three-pillars-of-success-for-nautical-businesses","status":"publish","type":"post","link":"https:\/\/lliquida.com\/en\/the-three-pillars-of-success-for-nautical-businesses\/","title":{"rendered":"The Three Pillars of Success for Nautical Businesses"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Companies are like stools: they need at least three legs to stand.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are a nautical entrepreneur, can you name them?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before you answer (or read the answers if you can\u2019t imagine them), here are two hints.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first: it doesn\u2019t count to say, \u201cMy sector is different.\u201d No, even if you sell boats, you\u2019re still selling to humans who behave like humans\u2014whether they\u2019re buying toothpaste or a boat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember what neuroscientist Antonio Damasio said: \u201cWe are not thinking machines that feel; we are feeling machines that think.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Second hint: one of the three legs is NOT the product the company sells.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you still have no idea what the three pillars of a successful business are, here are the answers:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first leg is people; the second is processes; the third (and let\u2019s skip any risqu\u00e9 jokes about the third leg) is marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We could spend a lot of time reasoning behind each of these points, but I want to focus on the third, which is what we at LLiquida specialize in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing is the tool designed to make you attractive to the market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s powerful and, unlike (bad) advertising, it doesn\u2019t make you feel miserable about what you lack so you\u2019ll desire what I\u2019m trying to sell you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No, marketing is what allows me to give you what you\u2019re looking for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing is the science that guides business decisions\u2014not the tool that scrambles to balance the books by selling what we\u2019ve decided to produce, regardless of what\u2019s happening in the world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How many entrepreneurs, not just in the nautical sector, act independently of what\u2019s happening around them?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They behave like children, covering their eyes so the big, bad world doesn\u2019t exist anymore, allowing them to bask in their ideas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At least until plummeting sales force them to face reality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Confusing marketing with advertising, communication, live events, or product brochures is like thinking a boat is just the hull, the engine, the rudder, or the helm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Both marketing and a boat are the sum of these parts, shaped and designed with a purpose.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If I design a catamaran, its hulls will differ from those of a monohull. The rudder of a motorboat with a shaft drive is different from that of a dinghy like a Laser.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The same goes for communication, advertising, live events&#8230; they will be different and tailored to business objectives, the customers you have, and the moment we\u2019re living in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They will vary based on the marketing choices you\u2019ve made.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you don\u2019t consider all this, at best, you\u2019ll scrape by due to sheer \u201cluck,\u201d or more likely, you\u2019ll take a hit\u2014right to the face.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, if you\u2019re already asking yourself some deeper questions, your company\u2019s chances of success increase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And if you\u2019d like to discuss this more thoroughly with an outsider\u2019s perspective\u2014which always helps provide a more detached and broader view\u2014just send a private message or email us at info@lliquida.com.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Companies are like stools: they need at least three legs to stand. If you are a nautical entrepreneur, can you name them? Before you answer (or read the answers if [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1120,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[174,176,171,172,173,175],"class_list":["post-1122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-business-strategies","tag-communication","tag-comunicazione-en","tag-marketing-en","tag-nautica-en","tag-nautical"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Three Pillars of Success for Nautical Businesses - LLiquida<\/title>\n<meta name=\"description\" content=\"Discover the three fundamental elements for a successful nautical business. 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