It\u2019s not a far-fetched question, and I\u2019m not talking about the value of your product or service.<\/p>\n\n\n\n
I assume you\u2019re an honest entrepreneur trying to improve your customers\u2019 lives\u2014not \u201ccheating them,\u201d as my father used to say, much more elegantly than I typically would.<\/p>\n\n\n\n
There are countless examples where producers and sellers are neither clients of nor interested in using their own products. And that\u2019s not necessarily a bad thing.<\/p>\n\n\n\n
Think about pet food manufacturers, orthopedic stroller producers, or spacecraft component designers. In these cases, makers and users are usually entirely different people.<\/p>\n\n\n\n
I say \u201cusually\u201d because, in boating, many passionate sailors decide to work in the industry (though you may later realize you spend more time working than enjoying the water).<\/p>\n\n\n\n
The key point is that the person buying what you make isn\u2019t you\u2014it\u2019s always (okay, \u201calmost always,\u201d excluding yourself) someone else.<\/p>\n\n\n\n
So, how much do you know about them?<\/p>\n\n\n\n
Do you really know what they want and what they\u2019re looking for?<\/p>\n\n\n\n
After following the Delphic advice to \u201cknow yourself,\u201d can you say you know the people interested in what you offer?<\/p>\n\n\n\n
Answering these questions will be a significant step forward in ensuring your business\u2019s success.<\/p>\n\n\n\n
And if you\u2019d like to discuss it, email us at info@lliquida.com.<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
It\u2019s not a far-fetched question, and I\u2019m not talking about the value of your product or service. I assume you\u2019re an honest entrepreneur trying to improve your customers\u2019 lives\u2014not \u201ccheating […]<\/p>\n","protected":false},"author":1,"featured_media":1165,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[260,197,255,261,262,263,256,257,254,258,172,264,173,259],"class_list":["post-1167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-boating","tag-business-strategy","tag-conoscenza-del-cliente-en","tag-customer-knowledge","tag-customer-loyalty","tag-entrepreneurship","tag-fidelizzazione-clienti-en","tag-imprenditorialita-en","tag-innovazione-nel-marketing","tag-innovazione-nel-marketing-en","tag-marketing-en","tag-marketing-innovation","tag-nautica-en","tag-strategia-di-business-en"],"yoast_head":"\n