{"id":1174,"date":"2025-01-30T15:31:12","date_gmt":"2025-01-30T14:31:12","guid":{"rendered":"https:\/\/lliquida.com\/?p=1174"},"modified":"2025-03-18T14:36:55","modified_gmt":"2025-03-18T13:36:55","slug":"what-does-cynical-beautician-recommend","status":"publish","type":"post","link":"https:\/\/lliquida.com\/en\/what-does-cynical-beautician-recommend\/","title":{"rendered":"What Does the Cynical Beautician Recommend? The Value of Honesty in Communication"},"content":{"rendered":"\n

“Hello, Cynical Beautician (Estetista Cinica in Italian), what do you recommend for stretch marks?”
“Resignation.”<\/p>\n\n\n\n

This is an actual exchange I read a few years ago on Cristina Fogazzi\u2019s Facebook profile. A savvy and sharp entrepreneur with a \u20ac70 million turnover, better known as the Estetista Cinica, she delivered a gem of communication.<\/p>\n\n\n\n

    \n
  1. It\u2019s funny.<\/li>\n\n\n\n
  2. It aligns with who she is. Is she or is she not “Cynical”?<\/li>\n\n\n\n
  3. It\u2019s honest. Even though she sells body care products, she openly admits that if you have stretch marks, you\u2019ll have to live with them.<\/li>\n<\/ol>\n\n\n\n

    She doesn\u2019t sell you on a miraculous product that costs \u20ac50 but ends up disappointing you for life and turning you into a walking bad review.<\/p>\n\n\n\n

      \n
    1. It saves time and resources: it immediately clarifies that it\u2019s pointless to talk about something that benefits neither the seller nor the buyer.<\/li>\n\n\n\n
    2. It makes it clear that not everyone will like you\u2014either because you don\u2019t provide the solution they want\/need or because they simply don\u2019t like you.<\/li>\n<\/ol>\n\n\n\n

      And here\u2019s the crux of point five: you need to make peace with the fact that you can\u2019t please everyone. Rest assured, you won\u2019t be everyone\u2019s cup of tea.<\/p>\n\n\n\n

      So, focus on those who truly appreciate what you do, and do everything possible to make their experience with your product or service unforgettable.<\/p>\n\n\n\n

      And it doesn’t matter whether they are products for the body or for boats. Whether they are deck accessories like a cleat or offerings from your charter yacht agency.<\/p>\n\n\n\n

      And it makes no difference whether they are sailing or motor boats.<\/p>\n\n\n\n

      After all, does it make sense to waste time and resources on someone who doesn\u2019t even want what you offer?<\/p>\n\n\n\n

      <\/p>\n","protected":false},"excerpt":{"rendered":"

      “Hello, Cynical Beautician (Estetista Cinica in Italian), what do you recommend for stretch marks?”“Resignation.” This is an actual exchange I read a few years ago on Cristina Fogazzi\u2019s Facebook profile. […]<\/p>\n","protected":false},"author":1,"featured_media":1247,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[142,262,276,274,256,273],"class_list":["post-1174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-communication-strategy","tag-customer-loyalty","tag-cynical-beautician","tag-female-entrepreneurship","tag-fidelizzazione-clienti-en","tag-strategia-di-comunicazione-en"],"yoast_head":"\nWhat Does the Cynical Beautician Recommend? 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