{"id":1233,"date":"2025-03-18T11:39:27","date_gmt":"2025-03-18T10:39:27","guid":{"rendered":"https:\/\/lliquida.com\/partire-dal-perche-analisi-bisogni-consumatori-marketing\/"},"modified":"2025-03-18T11:42:27","modified_gmt":"2025-03-18T10:42:27","slug":"start-with-why-consumer-needs-marketing-strategy","status":"publish","type":"post","link":"https:\/\/lliquida.com\/en\/start-with-why-consumer-needs-marketing-strategy\/","title":{"rendered":"Start with Why: How Understanding Consumer Needs Can Transform Marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Start with Why: Understanding Consumer Motivations<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Starting with <strong>why<\/strong> is much more effective than starting with <strong>what<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On September 28, 1968, <strong>Martin Luther King<\/strong> gathered 250,000 people in front of the Lincoln Memorial in Washington, D.C., declaring:<br><em>&#8220;I have a dream&#8221;<\/em>, not <em>&#8220;I have a plan.&#8221;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This example is often cited by <strong>Simon Sinek<\/strong>, a British-American author, motivational speaker, and consultant known for his work in <strong>leadership and business motivation<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Simon Sinek\u2019s Golden Circle: Why, How, and What<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sinek developed the concept of the <strong>&#8220;Golden Circle&#8221;<\/strong>, introduced in his book <em>Start With Why<\/em> (2009), where he explains that the most inspiring companies and leaders always begin with <strong>Why<\/strong>\u2014a <strong>clear and motivating purpose<\/strong>\u2014rather than focusing solely on <strong>How<\/strong> and <strong>What<\/strong> they do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Want to learn how starting with &#8220;Why&#8221; can drive a successful business strategy?<\/strong> (<a href=\"https:\/\/lliquida.com\/en\/#metodo\">Discover our Boat Selling System<\/a>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Analyzing Consumer Needs States<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Recently, <strong>Euromonitor International<\/strong>, a global market research firm, proposed a new approach: analyzing consumers based on their <strong>needs states<\/strong> rather than simply looking at what they purchase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to this methodology, companies can radically transform their <strong>market understanding and marketing strategies<\/strong>, shifting:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>From analyzing <strong>products<\/strong> purchased \u2192 to analyzing <strong>consumer motivations and goals<\/strong>.<\/li>\n\n\n\n<li>From traditional product categories \u2192 to <strong>segmentation based on emerging needs<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This perspective leads to <strong>key transformations<\/strong> in how companies position themselves in the market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Benefits of a Needs-Based Approach<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Better Understanding of Consumer Motivations<\/strong><strong><br><\/strong>\n<ul class=\"wp-block-list\">\n<li>Customers don\u2019t just buy products\u2014they <strong>seek solutions to their problems<\/strong>.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Identifying New Market Opportunities<\/strong><strong><br><\/strong>\n<ul class=\"wp-block-list\">\n<li>Recognizing unmet needs and <strong>developing products that truly address them<\/strong>.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>More Effective Brand Positioning<\/strong><strong><br><\/strong>\n<ul class=\"wp-block-list\">\n<li>Targeted communication leads to <strong>greater relevance and brand loyalty<\/strong>.<a href=\"https:\/\/lliquida.com\/\"> (Explore our marketing and communication services for the yachting industry)<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Developing More Targeted Products and Services<\/strong><strong><br><\/strong>\n<ul class=\"wp-block-list\">\n<li>Companies can offer solutions <strong>perfectly aligned with consumer goals<\/strong>.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Adapting to Future Market Changes<\/strong><strong><br><\/strong>\n<ul class=\"wp-block-list\">\n<li>As <strong>consumer loyalty declines<\/strong>, companies that understand their customers\u2019 needs are better positioned for the future. (<a href=\"https:\/\/lliquida.com\/en\/#testimonial\">Read testimonials from our satisfied clients<\/a>)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>And You? Do You Ever Ask Yourself &#8220;Why&#8221;?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Have you ever asked yourself <strong>why<\/strong> you do what you do?<br>Or have you lost this healthy habit since childhood, when every answer led to another question?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maybe it\u2019s time to start asking again.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Start with Why: Understanding Consumer Motivations Starting with why is much more effective than starting with what. On September 28, 1968, Martin Luther King gathered 250,000 people in front of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1231,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Start with Why: How Understanding Consumer Needs Can Transform Marketing - LLiquida<\/title>\n<meta name=\"description\" content=\"Discover why starting with &quot;Why&quot; is essential and how analyzing consumer needs states can revolutionize marketing strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lliquida.com\/en\/start-with-why-consumer-needs-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Start with Why: How Understanding Consumer Needs Can Transform Marketing - LLiquida\" \/>\n<meta property=\"og:description\" content=\"Discover why starting with &quot;Why&quot; is essential and how analyzing consumer needs states can revolutionize marketing strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lliquida.com\/en\/start-with-why-consumer-needs-marketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"LLiquida\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-18T10:39:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-18T10:42:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lliquida.com\/wp-content\/uploads\/2025\/03\/partire-dal-perche.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"685\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/start-with-why-consumer-needs-marketing-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/start-with-why-consumer-needs-marketing-strategy\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/#\\\/schema\\\/person\\\/05fb0df610dc1134fe6005a87eddca60\"},\"headline\":\"Start with Why: How Understanding Consumer Needs Can Transform Marketing\",\"datePublished\":\"2025-03-18T10:39:27+00:00\",\"dateModified\":\"2025-03-18T10:42:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/start-with-why-consumer-needs-marketing-strategy\\\/\"},\"wordCount\":374,\"publisher\":{\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/start-with-why-consumer-needs-marketing-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lliquida.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/partire-dal-perche.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/start-with-why-consumer-needs-marketing-strategy\\\/\",\"url\":\"https:\\\/\\\/lliquida.com\\\/en\\\/start-with-why-consumer-needs-marketing-strategy\\\/\",\"name\":\"Start with Why: How Understanding Consumer Needs Can Transform Marketing - LLiquida\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/start-with-why-consumer-needs-marketing-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/start-with-why-consumer-needs-marketing-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lliquida.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/partire-dal-perche.jpg\",\"datePublished\":\"2025-03-18T10:39:27+00:00\",\"dateModified\":\"2025-03-18T10:42:27+00:00\",\"description\":\"Discover why starting with \\\"Why\\\" is essential and how analyzing consumer needs states can revolutionize marketing strategies.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/start-with-why-consumer-needs-marketing-strategy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/lliquida.com\\\/en\\\/start-with-why-consumer-needs-marketing-strategy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/start-with-why-consumer-needs-marketing-strategy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/lliquida.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/partire-dal-perche.jpg\",\"contentUrl\":\"https:\\\/\\\/lliquida.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/partire-dal-perche.jpg\",\"width\":1200,\"height\":685,\"caption\":\"marketing nautico: perch\u00e9 partire dal perch\u00e9\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/start-with-why-consumer-needs-marketing-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/lliquida.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Start with Why: How Understanding Consumer Needs Can Transform Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/lliquida.com\\\/en\\\/\",\"name\":\"LLiquida\",\"description\":\"The Agency with a Nautical Soul\",\"publisher\":{\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/lliquida.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/#organization\",\"name\":\"LLiquida\",\"url\":\"https:\\\/\\\/lliquida.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/lliquida.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/lliquida-preview.jpg\",\"contentUrl\":\"https:\\\/\\\/lliquida.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/lliquida-preview.jpg\",\"width\":1200,\"height\":630,\"caption\":\"LLiquida\"},\"image\":{\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/#\\\/schema\\\/person\\\/05fb0df610dc1134fe6005a87eddca60\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/10f49b3f3e32887e44182086b63c495170fd9340667e74e08c9249f9f9aca711?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/10f49b3f3e32887e44182086b63c495170fd9340667e74e08c9249f9f9aca711?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/10f49b3f3e32887e44182086b63c495170fd9340667e74e08c9249f9f9aca711?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/lliquida.com\"],\"url\":\"https:\\\/\\\/lliquida.com\\\/en\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Start with Why: How Understanding Consumer Needs Can Transform Marketing - LLiquida","description":"Discover why starting with \"Why\" is essential and how analyzing consumer needs states can revolutionize marketing strategies.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lliquida.com\/en\/start-with-why-consumer-needs-marketing-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Start with Why: How Understanding Consumer Needs Can Transform Marketing - LLiquida","og_description":"Discover why starting with \"Why\" is essential and how analyzing consumer needs states can revolutionize marketing strategies.","og_url":"https:\/\/lliquida.com\/en\/start-with-why-consumer-needs-marketing-strategy\/","og_site_name":"LLiquida","article_published_time":"2025-03-18T10:39:27+00:00","article_modified_time":"2025-03-18T10:42:27+00:00","og_image":[{"width":1200,"height":685,"url":"https:\/\/lliquida.com\/wp-content\/uploads\/2025\/03\/partire-dal-perche.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lliquida.com\/en\/start-with-why-consumer-needs-marketing-strategy\/#article","isPartOf":{"@id":"https:\/\/lliquida.com\/en\/start-with-why-consumer-needs-marketing-strategy\/"},"author":{"name":"admin","@id":"https:\/\/lliquida.com\/en\/#\/schema\/person\/05fb0df610dc1134fe6005a87eddca60"},"headline":"Start with Why: How Understanding Consumer Needs Can Transform Marketing","datePublished":"2025-03-18T10:39:27+00:00","dateModified":"2025-03-18T10:42:27+00:00","mainEntityOfPage":{"@id":"https:\/\/lliquida.com\/en\/start-with-why-consumer-needs-marketing-strategy\/"},"wordCount":374,"publisher":{"@id":"https:\/\/lliquida.com\/en\/#organization"},"image":{"@id":"https:\/\/lliquida.com\/en\/start-with-why-consumer-needs-marketing-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/lliquida.com\/wp-content\/uploads\/2025\/03\/partire-dal-perche.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/lliquida.com\/en\/start-with-why-consumer-needs-marketing-strategy\/","url":"https:\/\/lliquida.com\/en\/start-with-why-consumer-needs-marketing-strategy\/","name":"Start with Why: How Understanding Consumer Needs Can Transform Marketing - LLiquida","isPartOf":{"@id":"https:\/\/lliquida.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lliquida.com\/en\/start-with-why-consumer-needs-marketing-strategy\/#primaryimage"},"image":{"@id":"https:\/\/lliquida.com\/en\/start-with-why-consumer-needs-marketing-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/lliquida.com\/wp-content\/uploads\/2025\/03\/partire-dal-perche.jpg","datePublished":"2025-03-18T10:39:27+00:00","dateModified":"2025-03-18T10:42:27+00:00","description":"Discover why starting with \"Why\" is essential and how analyzing consumer needs states can revolutionize marketing strategies.","breadcrumb":{"@id":"https:\/\/lliquida.com\/en\/start-with-why-consumer-needs-marketing-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lliquida.com\/en\/start-with-why-consumer-needs-marketing-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lliquida.com\/en\/start-with-why-consumer-needs-marketing-strategy\/#primaryimage","url":"https:\/\/lliquida.com\/wp-content\/uploads\/2025\/03\/partire-dal-perche.jpg","contentUrl":"https:\/\/lliquida.com\/wp-content\/uploads\/2025\/03\/partire-dal-perche.jpg","width":1200,"height":685,"caption":"marketing nautico: perch\u00e9 partire dal perch\u00e9"},{"@type":"BreadcrumbList","@id":"https:\/\/lliquida.com\/en\/start-with-why-consumer-needs-marketing-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lliquida.com\/en\/"},{"@type":"ListItem","position":2,"name":"Start with Why: How Understanding Consumer Needs Can Transform Marketing"}]},{"@type":"WebSite","@id":"https:\/\/lliquida.com\/en\/#website","url":"https:\/\/lliquida.com\/en\/","name":"LLiquida","description":"The Agency with a Nautical Soul","publisher":{"@id":"https:\/\/lliquida.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lliquida.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/lliquida.com\/en\/#organization","name":"LLiquida","url":"https:\/\/lliquida.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lliquida.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/lliquida.com\/wp-content\/uploads\/2023\/06\/lliquida-preview.jpg","contentUrl":"https:\/\/lliquida.com\/wp-content\/uploads\/2023\/06\/lliquida-preview.jpg","width":1200,"height":630,"caption":"LLiquida"},"image":{"@id":"https:\/\/lliquida.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/lliquida.com\/en\/#\/schema\/person\/05fb0df610dc1134fe6005a87eddca60","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/10f49b3f3e32887e44182086b63c495170fd9340667e74e08c9249f9f9aca711?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/10f49b3f3e32887e44182086b63c495170fd9340667e74e08c9249f9f9aca711?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/10f49b3f3e32887e44182086b63c495170fd9340667e74e08c9249f9f9aca711?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/lliquida.com"],"url":"https:\/\/lliquida.com\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/lliquida.com\/en\/wp-json\/wp\/v2\/posts\/1233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lliquida.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lliquida.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lliquida.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lliquida.com\/en\/wp-json\/wp\/v2\/comments?post=1233"}],"version-history":[{"count":3,"href":"https:\/\/lliquida.com\/en\/wp-json\/wp\/v2\/posts\/1233\/revisions"}],"predecessor-version":[{"id":1237,"href":"https:\/\/lliquida.com\/en\/wp-json\/wp\/v2\/posts\/1233\/revisions\/1237"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lliquida.com\/en\/wp-json\/wp\/v2\/media\/1231"}],"wp:attachment":[{"href":"https:\/\/lliquida.com\/en\/wp-json\/wp\/v2\/media?parent=1233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lliquida.com\/en\/wp-json\/wp\/v2\/categories?post=1233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lliquida.com\/en\/wp-json\/wp\/v2\/tags?post=1233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}