{"id":1253,"date":"2025-03-25T18:31:38","date_gmt":"2025-03-25T17:31:38","guid":{"rendered":"https:\/\/lliquida.com\/marketing-cattivo-o-alleato-business\/"},"modified":"2025-03-27T18:40:03","modified_gmt":"2025-03-27T17:40:03","slug":"is-marketing-really-that-bad-or-your-best-ally","status":"publish","type":"post","link":"https:\/\/lliquida.com\/en\/is-marketing-really-that-bad-or-your-best-ally\/","title":{"rendered":"Is Marketing Really That Bad? (And Why It Might Be Your Best Ally)"},"content":{"rendered":"\n

Why Marketing Is Often Misunderstood<\/strong><\/h2>\n\n\n\n

I have to admit that, at first, I also thought marketing was something bad and deceitful.
For two reasons.
First, because I often heard the word used in negative contexts and confused with “advertising.”<\/p>\n\n\n\n

Whenever you bought a low-quality product sold at a high price, or saw people willing to pay a lot for things that you personally found worthless, there was always that friend shaking their head and saying knowingly:
“It’s all marketing\u2026”<\/em><\/p>\n\n\n\n

The underlying message? If marketing is involved, then the product isn’t worth what it costs.<\/p>\n\n\n\n

Marketing Through the Eyes of Douglas Adams<\/strong><\/h2>\n\n\n\n

Another reason was Douglas Adams, author of The Hitchhiker\u2019s Guide to the Galaxy<\/em> and one of my all-time favorite writers.<\/p>\n\n\n\n

In The Restaurant at the End of the Universe<\/em> (the second book in the “trilogy in five parts,” as Adams called it), he tells the story of the Golgafrinchans<\/strong>, a civilization that needs to evacuate its home planet.<\/p>\n\n\n\n

They decide to build three spaceships:<\/p>\n\n\n\n