{"id":1266,"date":"2025-03-27T18:54:53","date_gmt":"2025-03-27T17:54:53","guid":{"rendered":"https:\/\/lliquida.com\/?p=1266"},"modified":"2025-03-27T19:03:16","modified_gmt":"2025-03-27T18:03:16","slug":"italian-small-boating-crisis-a-nauticals-self-criticism","status":"publish","type":"post","link":"https:\/\/lliquida.com\/en\/italian-small-boating-crisis-a-nauticals-self-criticism\/","title":{"rendered":"Italian Small Boating Crisis: A &#8220;Nauticals'&#8221; Self-Criticism?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Italian Small Boating Crisis: A Self-Criticism Among &#8220;Nauticals&#8221;?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">How much harm have we done to Italian boating and Italians with our way of doing things? In other words, are we sure that if small boating in Italy is suffering (for some it&#8217;s even dead) we &#8220;nauticals&#8221; don&#8217;t bear some of the blame?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Contrast: Superyachts on Top, Small Boating in Trouble<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">On one hand, our yachts over 30 meters are the most desired in the world. On the other hand, the &#8220;little ones&#8221; struggle to keep up: the numbers speak for themselves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I quote from the press release of Confindustria Nautica (Italian Marine Industry Association) sent out at the same time as the presentation of the periodic study: \u201cLa Nautica in Cifre Monitor \u2013 Trend di mercato 2024\/2025\u201d (Boating in Figures Monitor \u2013 Market Trends 2024\/2025),<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The companies of the nautical industry [&#8230;] faced in 2024 [&#8230;] a normalization of the sector&#8217;s growth and a more evident differentiation of dynamics between high-end products, whose demand continues to be significant, and small boating, which is recording uncertainties in some markets and in some typological and dimensional segments, [&#8230;].<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The prospects of the Italian nautical industry remain [&#8230;] driven in particular by the [&#8230;] superyacht segment, which maintains global leadership for orders of units over 24 meters, with 572 yachts under construction out of a total of 1,138.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Lack of Synergy Among Small Boatbuilding Companies<\/strong> <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I ask a question: why don&#8217;t small boatyards start working together in synergy?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I&#8217;ll explain: for those who build a lot, economies of scale are an advantage: buying 10 seacocks is not as convenient as buying 100.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Buying 100 kg of polyester or fiberglass doesn&#8217;t give you access to the prices of those who buy 100 tons.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Solidarity Purchasing Groups (GAS) for Boating: An Opportunity?<\/strong> <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">So, I wonder why there isn&#8217;t some sort of GAS, a solidarity purchasing group, for boatyards?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What prevents small businesses from buying together what doesn&#8217;t make a boat distinguishable from another?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Resin, pipes, electrical cables, valves, seacocks, glues, etc.?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Expanding Collaboration to Purchasing Nautical Accessories<\/strong> <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Seeing then how much flattening there is in the offer of accessories, why not expand this group purchase to less anonymous elements, but often still replicated on boats from different and often competing boatyards?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sharing Molds and Platforms: Inspiration from the Automotive Sector<\/strong> <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">And I go even further, starting from what is done in cars: why not share molds?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just as the automotive industries exploit the famous platforms on which multiple models, even from different brands, are built<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The fundamental skeleton of a car is shared, which includes components such as The floor pan (the structural base that supports the rest of the vehicle); the chassis (or part of it); the anchoring points for suspensions, steering, and engine; the basic electronic architecture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Easy to imagine the advantages, right?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cost reduction; faster development times; economies of scale (come on\u2026); flexibility (different decks, engines, interior layouts, etc. can be developed); standardization (benefiting technical staff training, spare parts management, and maintenance).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We &#8220;nauticals,&#8221; however, do not.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>&#8220;Italian Spirit&#8221; as an Obstacle to Boating Growth<\/strong> <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The cause? For me, the main one lies in our Italian spirit: we like to argue with the neighbor. And not just today.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think of Florence during the Humanism and Renaissance: the beacon of Western civilization for several centuries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yet we had Guelphs and Ghibellines, and once the Ghibellines were expelled, the remaining Guelphs divided into &#8220;banks&#8221; and &#8220;blacks.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not far away, in Siena, the Palio was born (like a hundred thousand other Palios around the peninsula): district against district.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In short, we Italians like to show that &#8220;I am better than you.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Poor Customer Knowledge and Flattened Offering<\/strong> <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Second cause, poor knowledge of one&#8217;s customer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We reason only based on our own taste, our own competence, our own frame of reference.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How many boaters are really able to perceive the differences in hull between two averagely designed boats? Do you really think that someone who takes a 30-foot motorboat for a family cruise notices the x% differences that may exist in the hull efficiency of boatyard A compared to that of boatyard B?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also because it is not uncommon to take a trendy boat from boatyard XYZ, copy the hull, and create a mold for a model from boatyard ABC.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Fragmentation of Boatyards and the Lack of Ambition<\/strong> <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Another cause is the fragmentation of boatyards, often small or very small, managed by those who are content to produce their 30 small boats a year, each with a 2,000 euro margin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then a bit of maintenance, some extra accessories, and the boatyard stays afloat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No interest in having to merge with others who would still tie you down, if only to decide what to buy when it&#8217;s time to send the collective order: I want to be master in my own house.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Importance of Marketing and Communication in Boating<\/strong> <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Then there&#8217;s the thing that concerns me most: marketing and communication.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I said it recently: talking only about big boats is detrimental.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And talking about them as we have done, emphasizing luxury rather than going to sea, is even more so.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The boat is culturally seen as something for the rich, and therefore you are either born into it or you basically don&#8217;t approach it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then of course, the problem of berths, costs, storage, etc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Comparison with Northern European Countries: A Different Boating Culture<\/strong> <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">But if the inhabitants of Northern European countries who sail with a climate and seas much, much less favorable than what we have won in the Mediterranean, have one boat for every 15 people, why do we in Italy have one for every 120?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, as usual, the crosses are always made of two pieces of wood: in this case, there is the position of those who build the boats and that of those who buy them. But can&#8217;t we really do any better?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Italian Small Boating Crisis: A Self-Criticism Among &#8220;Nauticals&#8221;? How much harm have we done to Italian boating and Italians with our way of doing things? In other words, are we [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1267,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[330,334,337,329,335,332,137,17,336,331,328,333,327],"class_list":["post-1266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-boatbuilding","tag-boating-crisis","tag-future-italian-boating","tag-group-buying-boating","tag-italian-boating","tag-italian-spirit","tag-nautical-communication","tag-nautical-marketing","tag-nautical-platforms","tag-small-boating","tag-superyachts","tag-yachting","tag-yachts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Italian Small Boating Crisis: A &quot;Nauticals&#039;&quot; Self-Criticism? - LLiquida<\/title>\n<meta name=\"description\" content=\"Italian small boating struggles despite superyacht success. 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