{"id":1333,"date":"2025-04-14T11:59:13","date_gmt":"2025-04-14T09:59:13","guid":{"rendered":"https:\/\/lliquida.com\/la-gallina-il-rubinetto-e-i-social-ovvero-perche-nel-marketing-fai-da-te-ci-rimetti-sempre-tu\/"},"modified":"2025-05-07T13:21:47","modified_gmt":"2025-05-07T11:21:47","slug":"the-hen-the-faucet-and-the-feed-why-diy-marketing-often-costs-you-more","status":"publish","type":"post","link":"https:\/\/lliquida.com\/en\/the-hen-the-faucet-and-the-feed-why-diy-marketing-often-costs-you-more\/","title":{"rendered":"The Hen, the Faucet, and the Feed: Why DIY Marketing Often Costs You More"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In every story where there\u2019s a hen involved, it\u2019s always the human who ends up being the real chicken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Have you noticed?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take the fable of the goose that laid the golden eggs: the greedy protagonist kills the golden-laying bird, the very source of his unexpected wealth, because one egg a day isn&#8217;t enough anymore\u2014he wants them all, right now.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And, of course, he ends up with nothing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The saying <em>\u201cA bird in the hand is worth two in the bush\u201d<\/em> highlights how we often make choices that prioritize short-term gains over long-term benefits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sure, the hen isn\u2019t known for its intelligence\u2014as Cochi and Renato sang more than 50 years ago\u2014but we often act even worse. Everyday life proves it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take the classic DIY scenario. You\u2019ve surely seen it play out: someone decides to fix something themselves instead of calling a professional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s say\u2026 a leaky faucet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It all starts with, <em>\u201cHow hard can it be to change a washer?!\u201d<\/em><em><br><\/em> You get your tools and parts (if you even have them\u2014otherwise, it\u2019s off to buy them for a one-time job), maybe watch a quick YouTube tutorial titled <em>\u201cHow to change a washer,\u201d<\/em> turn off the water (because YouTube told you to, not because you remembered), and dive into the task.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At this point, there are three possible outcomes, each with their own character.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>One<\/strong>: someone skilled and handy. They\u2019re done in half an hour and already thinking about something else.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Two<\/strong>: someone who, between swear words, bruised knuckles, and repeated <em>\u201cAre you sure that\u2019s how it\u2019s done?!\u201d<\/em> from their partner, gets it done\u2026 eventually.<br>Sure, the house was waterless for three hours, they made two trips to the hardware store\u2014first for the correct washers, then for the pipe cover they mysteriously broke\u2014and now they need another half hour just to clean up the mess in the bathroom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Three<\/strong>: someone who, after three and a half hours, realizes they have <em>no clue<\/em> how to fix it.<br>They end up calling the plumber, who tells them it\u2019s an extra \u20ac100 for emergencies or they can come next Monday.<br>\u201cBut are you sure?! Today\u2019s only Tuesday and I\u2019ve shut off my water because otherwise I\u2019ll flood the house\u2026\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ever been that third person?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, bring that scenario into the business world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here, the DIY route often comes from the belief it\u2019s cheaper.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s do the math.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Say you\u2019ve been quoted \u20ac700 a month to manage your social media pages\u2014with just one post a week.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I recommend speaking with <a href=\"https:\/\/lliquida.com\/en\/nautical-marketing-specialized-agencies\/\">a supplier who understands the nautical world<\/a>, so you don&#8217;t have to explain things that are obvious to those of us familiar with boating and yachts, but that they might not know<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, calculate how many hours it would take <strong>you<\/strong> to do the job.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First, there\u2019s the time to plan your content calendar:<br><a href=\"https:\/\/lliquida.com\/en\/start-with-why-consumer-needs-marketing-strategy\/\">What should I post each week<\/a>?<br>What topic makes the most sense at this time of year\u2014products, a customer testimonial, or an educational post?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What format should I use\u2014stories, reels, carousels, photos?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then there\u2019s actually creating the content. Writing the copy and designing the visuals will take you, if you\u2019re fast, at least two hours per post.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s 10 hours for posts alone\u2014without touching any strategy or having a guaranteed result.<br>(Have you done this before? Do you have any benchmarks?)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then there\u2019s performance analysis: what worked and what didn\u2019t? What hit the mark, and what flopped?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Add another 2 hours per month.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re at 12 hours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want to spend at least 30 minutes per post replying to comments and engaging with other pages?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s 14 hours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now consider that, for 14 hours, you\u2019re not doing anything else\u2014not making your product or delivering your service.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So unless your internal hourly rate is under \u20ac50, this is <em>not<\/em> saving you money.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And don\u2019t forget: during those 14 hours, your focus is on managing social pages\u2014not on growing your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, are you really saving\u2026 or are you just playing the chicken?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Next time you think you can handle marketing or your company\u2019s communication on your own, ask yourself:<br><strong>Am I creating value\u2026 or just flooding the business bathroom?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In every story where there\u2019s a hen involved, it\u2019s always the human who ends up being the real chicken. Have you noticed? Take the fable of the goose that laid [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1328,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[368,176,171,365,369,366,172,367],"class_list":["post-1333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-business-tips","tag-communication","tag-comunicazione-en","tag-consigli-per-aziende-en","tag-humor-insight","tag-ironia-aziendale-en","tag-marketing-en","tag-social-media-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DIY Marketing: Why You Might Be the Real Chicken - LLiquida<\/title>\n<meta name=\"description\" content=\"Thinking of handling your company\u2019s marketing alone? 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