{"id":1571,"date":"2025-10-21T10:56:18","date_gmt":"2025-10-21T08:56:18","guid":{"rendered":"https:\/\/lliquida.com\/controtendenze-mercato-nautico-2024\/"},"modified":"2025-10-21T11:04:03","modified_gmt":"2025-10-21T09:04:03","slug":"boating-market-counter-trends-2024","status":"publish","type":"post","link":"https:\/\/lliquida.com\/en\/boating-market-counter-trends-2024\/","title":{"rendered":"5 Counter-Trends Reshaping the Italian Boating Market (and Where to Find the Next Business Opportunities)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">There\u2019s an Italy that sails fast, and one that slows down.<br>It\u2019s not a paradox\u2014it\u2019s a compass.<br>Because where the charts start to bend, new routes quietly appear.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The latest data from the <a href=\"https:\/\/mit.gov.it\/nfsmitgov\/files\/media\/pubblicazioni\/2025-09\/WEB_Diporto_Nautico_2024%20rid_segnalibri.pdf?utm_source=lliquida.com\"><strong>\u201cItalian Boating Report 2024\u201d<\/strong><\/a> \u2014 published by the <a href=\"https:\/\/www.mit.gov.it\/node\/21119?utm_source=lliquida.com\">Italian Ministry of Infrastructure and Transport<\/a> during the <a href=\"https:\/\/www.salonenautico.com\/w25\/wp-content\/uploads\/2025\/09\/Talk_Mit_-_DG_Digitalizzazione.pdf?utm_source=lliquida.com\"><strong>2025 Genoa Boat Show<\/strong><\/a> \u2014 confirms that Italy\u2019s boating industry remains vibrant and resilient.<br>But beneath the surface, <strong>five counter-trends<\/strong> reveal the market\u2019s less obvious side \u2014 and the most promising business opportunities for those willing to navigate against the current.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These aren\u2019t weaknesses. They\u2019re <strong>early signals<\/strong> of where value is moving next.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"-1-fewer-registered-boats-retention-matters-more-than-sales-\"><strong>1. Fewer Registered Boats: Retention Matters More Than Sales<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In 2024, Italy lost <strong>712 registered boats<\/strong>.<br>A small drop, but a meaningful one: even boats over 10 meters declined (-0.96%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Behind each missing vessel, there\u2019s an owner who stopped boating.<br>This isn\u2019t just a market issue\u2014it\u2019s a <strong>relationship issue<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"business-opportunities\">Business Opportunities<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Sector<\/th><th>Direction<\/th><\/tr><\/thead><tbody><tr><td><strong>Maintenance &amp; Components<\/strong><\/td><td>Develop <strong>refitting and predictive maintenance services<\/strong> to extend vessel lifespans and reduce de-registrations.<\/td><\/tr><tr><td><strong>Software &amp; CRM<\/strong><\/td><td>Implement <strong>marine-specific CRM systems<\/strong> for dealers and port authorities to strengthen after-sales loyalty.<\/td><\/tr><tr><td><strong>Insurance<\/strong><\/td><td>Create policies that <strong>reward refitted vessels<\/strong>, covering value extension and upgrades.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>The future isn\u2019t about building more boats. It\u2019s about keeping existing ones alive.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"-2-decline-in-the-sub-24m-segment-the-rise-of-smart-pre-owned-\"><strong>2. Decline in the Sub-24m Segment: The Rise of Smart Pre-Owned<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While the superyacht market remains a beacon (572 Italian builds out of 1,138 globally), the core segment \u2014 boats under 24 meters \u2014 saw a <strong>slight drop in revenues<\/strong>.<br>Blame higher interest rates, but also the growing appeal of quality pre-owned yachts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Owners aren\u2019t disappearing; they\u2019re simply <strong>prioritizing differently<\/strong> \u2014 looking for intelligent ways to modernize what they already own.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"business-opportunities\">Business Opportunities<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Sector<\/th><th>Direction<\/th><\/tr><\/thead><tbody><tr><td><strong>Shipyards &amp; Refitting<\/strong><\/td><td>Launch <strong>Certified Pre-Owned programs<\/strong> and <strong>re-powering services<\/strong> (engine replacements, onboard system upgrades).<\/td><\/tr><tr><td><strong>Finance &amp; Leasing<\/strong><\/td><td>Offer <strong>flexible financing<\/strong> for refitting projects or pre-owned purchases.<\/td><\/tr><tr><td><strong>Technology &amp; Components<\/strong><\/td><td>Promote <strong>more efficient engines<\/strong> and <strong>modern navigation electronics<\/strong> to upgrade the aging fleet.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Pre-owned is the new new.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"-3-rising-number-of-accidents-safety-becomes-the-new-luxury-\"><strong>3. Rising Number of Accidents: Safety Becomes the New Luxury<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In 2024, Italy recorded <strong>332 maritime accidents<\/strong>, up from 270 in 2023, involving <strong>90 people<\/strong> \u2014 the highest figure since 2011.<br>Collisions, groundings, and crashes accounted for more than half of them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A clear signal: <strong>boating experience has expanded faster than boating competence<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"business-opportunities\">Business Opportunities<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Sector<\/th><th>Direction<\/th><\/tr><\/thead><tbody><tr><td><strong>Training &amp; Education<\/strong><\/td><td>Offer <strong>advanced maneuvering and safety courses<\/strong>, especially in regions with high accident rates (Liguria, Sicily, Campania, Lazio).<\/td><\/tr><tr><td><strong>Marine Technology<\/strong><\/td><td>Develop and market <strong>affordable radar, anti-collision, and onboard safety systems<\/strong> for small boats.<\/td><\/tr><tr><td><strong>Insurance<\/strong><\/td><td>Design <strong>policies rewarding safety investments<\/strong>, offering discounts to owners who install certified equipment.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>In the future of boating, safety will be the new luxury.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"-4-northern-congestion-space-management-becomes-a-market-\"><strong>4. Northern Congestion: Space Management Becomes a Market<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Italy counts <strong>49 registered boats for every 100 berths<\/strong>, yet some regions are critically overcrowded:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lazio: <strong>102.9 boats per 100 berths<\/strong><\/li>\n\n\n\n<li>Veneto: <strong>99.4 boats per 100 berths<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The North sails full.<br>The challenge isn\u2019t to build new marinas \u2014 it\u2019s to <strong>use existing ones more intelligently<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"business-opportunities\">Business Opportunities<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Sector<\/th><th>Direction<\/th><\/tr><\/thead><tbody><tr><td><strong>Marina &amp; Real Estate Development<\/strong><\/td><td>Invest in <strong>digitalized marina expansion<\/strong> and infrastructure upgrades in Lazio and Veneto.<\/td><\/tr><tr><td><strong>Port Services<\/strong><\/td><td>Offer <strong>dry storage and seasonal stacking<\/strong> for small boats, freeing space for larger vessels.<\/td><\/tr><tr><td><strong>Digital Logistics<\/strong><\/td><td>Create <strong>real-time berth booking and dynamic management platforms<\/strong> to optimize capacity.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>In crowded waters, the real advantage is smart space management.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"-5-north-south-gap-the-south-is-the-next-nautical-frontier-\"><strong>5. North\u2013South Gap: The South Is the Next Nautical Frontier<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Italy\u2019s boating infrastructure remains uneven:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>North: <strong>70.9 berths per km of coastline<\/strong><\/li>\n\n\n\n<li>South and Islands: <strong>12.9 berths per km<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Yet southern regions like Sicily, Sardinia, and Puglia have <strong>more berths than local registrations<\/strong> \u2014 a clear setup for growth driven by inbound tourism.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"business-opportunities\">Business Opportunities<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Sector<\/th><th>Direction<\/th><\/tr><\/thead><tbody><tr><td><strong>Charter &amp; Rental<\/strong><\/td><td>Expand fleets and services in <strong>Southern Italy<\/strong>, where berth availability is high.<\/td><\/tr><tr><td><strong>Tourism &amp; Marina Services<\/strong><\/td><td>Develop <strong>concierge, connectivity, and hospitality solutions<\/strong> for transient boaters.<\/td><\/tr><tr><td><strong>Territorial Marketing<\/strong><\/td><td>Promote the South as a <strong>new accessible nautical destination<\/strong> for both Italian and foreign owners.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>The North is saturated. The South is ready.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"-conclusion-\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Beneath the shining surface of Italian boating lies a quieter current \u2014 made of numbers that may look negative, but actually map the next big moves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Superyachts will keep shaping the \u201cMade in Italy\u201d image, but true growth will come from innovation in <strong>the less glamorous but more dynamic segments<\/strong>: maintenance, pre-owned, safety, logistics, and southern tourism.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because in the boating business \u2014 as at sea \u2014 <strong>those who read the current don\u2019t just follow the route. They redraw it.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"-sources-and-further-reading-\">\ud83d\udcda <strong>Sources and Further Reading<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mit.gov.it\/nfsmitgov\/files\/media\/pubblicazioni\/2025-09\/WEB_Diporto_Nautico_2024%20rid_segnalibri.pdf?utm_source=lliquida.com\">MIT Report \u201cIl Diporto Nautico in Italia \u2013 2024\u201d (PDF)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.mit.gov.it\/node\/21119?utm_source=lliquida.com\">Official MIT page on the 2024 Boating Report<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salonenautico.com\/w25\/wp-content\/uploads\/2025\/09\/Talk_Mit_-_DG_Digitalizzazione.pdf?utm_source=lliquida.com\">\u201cIl Mare che Conta\u201d Presentation \u2013 Genoa Boat Show 2025<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ossermare.org\/presentato-il-report-del-mit-diporto-nautico-in-italia-2024\/?utm_source=lliquida.com\">OsserMare article \u2013 MIT Report presentation<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sistan.it\/index.php?id=319&amp;no_cache=1&amp;tx_ttnews%5Btt_news%5D=12359&amp;utm_source=lliquida.com\">Sistan \u2013 Official boating statistics<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lliquida.com\/en\/nautical-stories\/?utm_source=lliquida.com\">Nautical Stories by LLiquida<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s an Italy that sails fast, and one that slows down.It\u2019s not a paradox\u2014it\u2019s a compass.Because where the charts start to bend, new routes quietly appear. The latest data from [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1569,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[531,532,300,526,534,530,528,533,524],"class_list":["post-1571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-boating-trends","tag-italian-yachting","tag-lliquida-2-en","tag-mit-2024-2-en","tag-mit-report","tag-refit","tag-refitting-2-en","tag-safety-at-sea","tag-turismo-nautico-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Counter-Trends Shaping Italy\u2019s Boating Future - LLiquida<\/title>\n<meta name=\"description\" content=\"The MIT 2024 Report reveals five counter-trends driving the next business wave in Italian boating\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lliquida.com\/en\/boating-market-counter-trends-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Counter-Trends Shaping Italy\u2019s Boating Future - LLiquida\" \/>\n<meta property=\"og:description\" content=\"The MIT 2024 Report reveals five counter-trends driving the next business wave in Italian boating\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lliquida.com\/en\/boating-market-counter-trends-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"LLiquida\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-21T08:56:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-21T09:04:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lliquida.com\/wp-content\/uploads\/2025\/10\/LLiquida-nautica-in-controtendenza.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/boating-market-counter-trends-2024\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/boating-market-counter-trends-2024\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/#\\\/schema\\\/person\\\/05fb0df610dc1134fe6005a87eddca60\"},\"headline\":\"5 Counter-Trends Reshaping the Italian Boating Market (and Where to Find the Next Business Opportunities)\",\"datePublished\":\"2025-10-21T08:56:18+00:00\",\"dateModified\":\"2025-10-21T09:04:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/boating-market-counter-trends-2024\\\/\"},\"wordCount\":794,\"publisher\":{\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/boating-market-counter-trends-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lliquida.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/LLiquida-nautica-in-controtendenza.jpg\",\"keywords\":[\"boating trends\",\"Italian yachting\",\"Lliquida\",\"MIT 2024\",\"MIT report\",\"refit\",\"refitting\",\"safety at sea\",\"turismo nautico\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/boating-market-counter-trends-2024\\\/\",\"url\":\"https:\\\/\\\/lliquida.com\\\/en\\\/boating-market-counter-trends-2024\\\/\",\"name\":\"5 Counter-Trends Shaping Italy\u2019s Boating Future - LLiquida\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/boating-market-counter-trends-2024\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/boating-market-counter-trends-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lliquida.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/LLiquida-nautica-in-controtendenza.jpg\",\"datePublished\":\"2025-10-21T08:56:18+00:00\",\"dateModified\":\"2025-10-21T09:04:03+00:00\",\"description\":\"The MIT 2024 Report reveals five counter-trends driving the next business wave in Italian boating\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/boating-market-counter-trends-2024\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/lliquida.com\\\/en\\\/boating-market-counter-trends-2024\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/boating-market-counter-trends-2024\\\/#primaryimage\",\"url\":\"https:\\\/\\\/lliquida.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/LLiquida-nautica-in-controtendenza.jpg\",\"contentUrl\":\"https:\\\/\\\/lliquida.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/LLiquida-nautica-in-controtendenza.jpg\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/boating-market-counter-trends-2024\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/lliquida.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Counter-Trends Reshaping the Italian Boating Market (and Where to Find the Next Business Opportunities)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/lliquida.com\\\/en\\\/\",\"name\":\"LLiquida\",\"description\":\"The Agency with a Nautical Soul\",\"publisher\":{\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/lliquida.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/#organization\",\"name\":\"LLiquida\",\"url\":\"https:\\\/\\\/lliquida.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/lliquida.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/lliquida-preview.jpg\",\"contentUrl\":\"https:\\\/\\\/lliquida.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/lliquida-preview.jpg\",\"width\":1200,\"height\":630,\"caption\":\"LLiquida\"},\"image\":{\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/#\\\/schema\\\/person\\\/05fb0df610dc1134fe6005a87eddca60\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/10f49b3f3e32887e44182086b63c495170fd9340667e74e08c9249f9f9aca711?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/10f49b3f3e32887e44182086b63c495170fd9340667e74e08c9249f9f9aca711?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/10f49b3f3e32887e44182086b63c495170fd9340667e74e08c9249f9f9aca711?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/lliquida.com\"],\"url\":\"https:\\\/\\\/lliquida.com\\\/en\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Counter-Trends Shaping Italy\u2019s Boating Future - LLiquida","description":"The MIT 2024 Report reveals five counter-trends driving the next business wave in Italian boating","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lliquida.com\/en\/boating-market-counter-trends-2024\/","og_locale":"en_US","og_type":"article","og_title":"5 Counter-Trends Shaping Italy\u2019s Boating Future - LLiquida","og_description":"The MIT 2024 Report reveals five counter-trends driving the next business wave in Italian boating","og_url":"https:\/\/lliquida.com\/en\/boating-market-counter-trends-2024\/","og_site_name":"LLiquida","article_published_time":"2025-10-21T08:56:18+00:00","article_modified_time":"2025-10-21T09:04:03+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/lliquida.com\/wp-content\/uploads\/2025\/10\/LLiquida-nautica-in-controtendenza.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lliquida.com\/en\/boating-market-counter-trends-2024\/#article","isPartOf":{"@id":"https:\/\/lliquida.com\/en\/boating-market-counter-trends-2024\/"},"author":{"name":"admin","@id":"https:\/\/lliquida.com\/en\/#\/schema\/person\/05fb0df610dc1134fe6005a87eddca60"},"headline":"5 Counter-Trends Reshaping the Italian Boating Market (and Where to Find the Next Business Opportunities)","datePublished":"2025-10-21T08:56:18+00:00","dateModified":"2025-10-21T09:04:03+00:00","mainEntityOfPage":{"@id":"https:\/\/lliquida.com\/en\/boating-market-counter-trends-2024\/"},"wordCount":794,"publisher":{"@id":"https:\/\/lliquida.com\/en\/#organization"},"image":{"@id":"https:\/\/lliquida.com\/en\/boating-market-counter-trends-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/lliquida.com\/wp-content\/uploads\/2025\/10\/LLiquida-nautica-in-controtendenza.jpg","keywords":["boating trends","Italian yachting","Lliquida","MIT 2024","MIT report","refit","refitting","safety at sea","turismo nautico"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/lliquida.com\/en\/boating-market-counter-trends-2024\/","url":"https:\/\/lliquida.com\/en\/boating-market-counter-trends-2024\/","name":"5 Counter-Trends Shaping Italy\u2019s Boating Future - LLiquida","isPartOf":{"@id":"https:\/\/lliquida.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lliquida.com\/en\/boating-market-counter-trends-2024\/#primaryimage"},"image":{"@id":"https:\/\/lliquida.com\/en\/boating-market-counter-trends-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/lliquida.com\/wp-content\/uploads\/2025\/10\/LLiquida-nautica-in-controtendenza.jpg","datePublished":"2025-10-21T08:56:18+00:00","dateModified":"2025-10-21T09:04:03+00:00","description":"The MIT 2024 Report reveals five counter-trends driving the next business wave in Italian boating","breadcrumb":{"@id":"https:\/\/lliquida.com\/en\/boating-market-counter-trends-2024\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lliquida.com\/en\/boating-market-counter-trends-2024\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lliquida.com\/en\/boating-market-counter-trends-2024\/#primaryimage","url":"https:\/\/lliquida.com\/wp-content\/uploads\/2025\/10\/LLiquida-nautica-in-controtendenza.jpg","contentUrl":"https:\/\/lliquida.com\/wp-content\/uploads\/2025\/10\/LLiquida-nautica-in-controtendenza.jpg","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/lliquida.com\/en\/boating-market-counter-trends-2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lliquida.com\/en\/"},{"@type":"ListItem","position":2,"name":"5 Counter-Trends Reshaping the Italian Boating Market (and Where to Find the Next Business Opportunities)"}]},{"@type":"WebSite","@id":"https:\/\/lliquida.com\/en\/#website","url":"https:\/\/lliquida.com\/en\/","name":"LLiquida","description":"The Agency with a Nautical Soul","publisher":{"@id":"https:\/\/lliquida.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lliquida.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/lliquida.com\/en\/#organization","name":"LLiquida","url":"https:\/\/lliquida.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lliquida.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/lliquida.com\/wp-content\/uploads\/2023\/06\/lliquida-preview.jpg","contentUrl":"https:\/\/lliquida.com\/wp-content\/uploads\/2023\/06\/lliquida-preview.jpg","width":1200,"height":630,"caption":"LLiquida"},"image":{"@id":"https:\/\/lliquida.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/lliquida.com\/en\/#\/schema\/person\/05fb0df610dc1134fe6005a87eddca60","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/10f49b3f3e32887e44182086b63c495170fd9340667e74e08c9249f9f9aca711?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/10f49b3f3e32887e44182086b63c495170fd9340667e74e08c9249f9f9aca711?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/10f49b3f3e32887e44182086b63c495170fd9340667e74e08c9249f9f9aca711?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/lliquida.com"],"url":"https:\/\/lliquida.com\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/lliquida.com\/en\/wp-json\/wp\/v2\/posts\/1571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lliquida.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lliquida.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lliquida.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lliquida.com\/en\/wp-json\/wp\/v2\/comments?post=1571"}],"version-history":[{"count":1,"href":"https:\/\/lliquida.com\/en\/wp-json\/wp\/v2\/posts\/1571\/revisions"}],"predecessor-version":[{"id":1573,"href":"https:\/\/lliquida.com\/en\/wp-json\/wp\/v2\/posts\/1571\/revisions\/1573"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lliquida.com\/en\/wp-json\/wp\/v2\/media\/1569"}],"wp:attachment":[{"href":"https:\/\/lliquida.com\/en\/wp-json\/wp\/v2\/media?parent=1571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lliquida.com\/en\/wp-json\/wp\/v2\/categories?post=1571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lliquida.com\/en\/wp-json\/wp\/v2\/tags?post=1571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}