{"id":1774,"date":"2026-03-24T13:23:17","date_gmt":"2026-03-24T12:23:17","guid":{"rendered":"https:\/\/lliquida.com\/?p=1774"},"modified":"2026-03-24T13:25:42","modified_gmt":"2026-03-24T12:25:42","slug":"yachting-communication-mimeograph-differences","status":"publish","type":"post","link":"https:\/\/lliquida.com\/en\/yachting-communication-mimeograph-differences\/","title":{"rendered":"Why all boats look the same &#8211; the power of words in yachting"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">As a child, there was one thing that fascinated me immensely at school: the <a href=\"http:\/\/siba-ese.unisalento.it\/index.php\/h-ermes\/article\/download\/14496\/12628\">mimeograph<\/a>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before photocopiers became common, that was the system for replicating text.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You would turn the handle and it would churn out copy after copy.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One turn, &#8220;tatlank!&#8221;, one copy, another turn, &#8220;tatlank!&#8221;, another copy.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And so it went, until the paper or the ink ran out.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beautiful for a child whose only other experience of such magic was carbon paper.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Magical too, but far less powerful.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As I grew up, I realized that this fascination with the copy has remained today.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Certainly in the world of boating.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you read ten brochures from ten different shipyards, you will discover that all boats are: leader di settore senza compromessi progettate per offrire prestazioni e comfort.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And they all promise the same thing: a 360-degree experience.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The result? Reading the brochures, it seems that all boats are incredibly similar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Boats are not all the same.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Differences really do exist, it is just that they are rarely told.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A boat can be designed to: go out for a few hours on a Sunday or face a week-long cruise.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And this changes its nature significantly: in the first case, you do not need all the weight required in the second in terms of systems, accessories and furnishings.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the first case, a top-loading fridge for two drinks and some beach cushions are enough; in the second, you need 400 liters of fresh water and lockers capable of holding a week&#8217;s worth of groceries without the jars becoming projectiles at the first wave.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In practice, these are differences that completely modify the philosophy of the project.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yet the language we use to describe them remains the same.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I have happened, between boat shows and harbor visits, to hear people claim that the difference between a trawler and an open was exclusively the presence of the deckhouse &#8211; or rather the &#8220;cabin&#8221;.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No reference to the type of navigation: one displacing, one planing, or to the use: one designed for long-range cruising and the other as a fast commuter.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And unfortunately, there is less and less ability to &#8220;educate&#8221; because the habits and customs of boaters have changed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the last twenty years, yachting has undergone a much deeper change than it seems. It does not just concern hulls or layouts.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It concerns the reason why people <a href=\"https:\/\/www.google.com\/search?q=https:\/\/lliquida.com\/storie-di-nautica\/vendere-barche-e-come-fare-sesso\/\">buy a boat<\/a>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once, the owner was often an enthusiast: they knew their boat; they knew how to judge its nautical qualities; they knew its limits.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, however, many owners are <a href=\"https:\/\/lliquida.com\/en\/nautical-stories\/\">consumers of experiences<\/a> rather than being interested in the boat itself.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The choice often follows this hierarchy: how the boat looks &#8211; meaning what kind of impression I will make being seen on it; how I imagine life on board &#8211; meaning how comfortable I will be on it; how it sails &#8211; which is more of a: what is the cruising speed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nautical qualities only really come into play for those who sail a lot, fish seriously, or truly travel by wind.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today there is something for everyone: for the expert and for the novice, for those who want to appear and for those who want to be.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The problem is not the variety of boats, it is that we describe them all with the same words.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If we look at the design of boats in recent years, the change becomes evident.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Larger and larger volumes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enormous windows everywhere.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Separate showers even on eleven-meter boats.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ever-increasing interior heights. Interior heights that allow a man of one meter and ninety to take a shower without having to tilt his head, a luxury unthinkable until a few years ago.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The mental model has shifted from &#8220;boat&#8221; to floating house.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For goodness sake, in terms of comfort, it is all an advantage.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yet it is precisely these qualities, less and less considered, that make the difference when the sea is not the one in the brochures.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are characteristics that those who truly sail recognize immediately. The efficiency of navigation.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The capacity to maintain cruising speed with a rough sea.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The durability of the construction.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These are qualities that are not seen at the dock and are not measured in a ten-minute trial. They are understood with time.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Often after years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The problem in yachting, more than designing different boats, is finding different words to describe them.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As long as we continue to describe every boat with the same vocabulary, they will all continue to look the same to us.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Furthermore, yachting &#8211; and boaters &#8211; would benefit from returning to storytelling: how one truly sails; why a boat was designed in a certain way; who it was designed for.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because a boat, before being an object, is a way of experiencing the sea.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And the sea has never been a standardized thing.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because &#8220;O mare fa o mare&#8221; (the sea does the sea).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As <a href=\"https:\/\/www.club.it\/autori\/grandi\/eduardo.defilippo\/poesie.html\">Eduardo De Filippo<\/a> said in his namesake, beautiful poem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a child, there was one thing that fascinated me immensely at school: the mimeograph.\u00a0 Before photocopiers became common, that was the system for replicating text.&nbsp; You would turn the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1772,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[260,176,171,650,316,117,571,651],"class_list":["post-1774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-boating","tag-communication","tag-comunicazione-en","tag-copywriting","tag-diportismo","tag-lliquida","tag-marketing-nautico-2","tag-yachting-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why all boats look the same - the power of words in yachting - LLiquida<\/title>\n<meta name=\"description\" content=\"Yachting suffers from excessive linguistic standardization. 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