{"id":1851,"date":"2026-05-10T19:23:39","date_gmt":"2026-05-10T17:23:39","guid":{"rendered":"https:\/\/lliquida.com\/?p=1851"},"modified":"2026-05-10T19:34:56","modified_gmt":"2026-05-10T17:34:56","slug":"boating-communication-problem-culture","status":"publish","type":"post","link":"https:\/\/lliquida.com\/en\/boating-communication-problem-culture\/","title":{"rendered":"In the boating industry, we have a major communication problem"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Boating has a communication problem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Better to focus on the message than the product: boats are beautiful, shipyards offer every type of vessel, and prices are more accessible than people believe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The problem is that we describe the sector as if it were a status symbol, rather than an experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Following a quick survey via a LinkedIn post, which asked how to respond to those who consider boating a game for the rich.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The responses were almost unanimous.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is not a thing for the rich, but that is how it is perceived.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, the majority of participants are active in this sector, and for this reason, the responses are even more interesting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because they come from those who are involved, for better or for worse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s start from a fact: <a href=\"https:\/\/lliquida.com\/en\/boating-costs-communication-luxury\/\" type=\"post\" id=\"1844\">going boating is not necessarily more expensive<\/a> than playing tennis at a high level, skiing for the entire winter season, or practicing enduro on a motorcycle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you say boating to people, what comes to mind?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Superyachts with a line of &#8220;Smeraldines&#8221; women in bikinis and sarongs looking for opportunities, the &#8220;Flavio Briatores&#8221; with finance at the gunwale, and the dolce vita with the late BB on a Riva in the French Riviera.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One does not think of a small boat with a 40-horsepower engine, a dinghy at a sailing club, or an old 40-year-old sailing cabin cruiser.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here comes the classic: I am responsible for what I say, not for what you understand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Funny, but it&#8217;s an excuse and it&#8217;s false.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The one sending the message must be certain that the real content reaches the recipient.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We haven&#8217;t worked on it enough, those of us in the sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We have described boating as an exception, rather than normality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We have sold possession, rather than experience. The crampons and ropes, not the climbing. Sinner&#8217;s millions, not the emotion of having won Wimbledon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Okay, every cross we carry has two pieces of wood.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One is external: infrastructural and institutional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want to keep a boat in dry storage at a human price? Good luck.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ports that allow it are only 8 in Italy, out of 350 marinas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Those that could be born (sustainable and with decent rates) never reach the bureaucratic starting line.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then there are unclear regulations and overlapping competencies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lack of national coordination on tourist port facilities, with fragmented decisions between Regions, Municipalities, and Port Authorities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And here comes the other piece of wood: how many of these aspects are children of our way of telling our story?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obviously, we are Italian, and bureaucracy, slowness, and inefficiencies are part of our daily plot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But as far as we are concerned as actors: how much have we worked, we nautical people, to create a culture of going to sea?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead: how many of us have ever written, published, or shouted that a decent cruise costs less than a week of skiing in Cortina?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How many companies have ever thought of a campaign -not an advertisement, a real campaign- where the message was &#8220;yes, you can do it&#8221;?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Starting from the basics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why is it natural to take a child skiing in the mountains in winter, but sending them to sea is strange?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And the primary engines of the nautical market, the companies: how much do they contribute to educating the boater and more generally the NON-boater?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We seem not to realize that the advantage is twofold.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On one hand, the market expands directly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the other, we start telling everyone: that a few hundred euros a month are enough to go boating.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An argument that doesn&#8217;t necessarily have to interest everyone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s pretend that the Benettis, Ferrettis, Sanlorenzos, etc., must continue to talk only to the &#8220;rich&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A questionable statement, but let&#8217;s take it as a given.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And everyone else?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Those who produce 4-meter boats? Trade associations? Sailing clubs?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Educating requires more time and more commitment than buying a page of advertising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But how long does the effect of education last compared to advertising?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And to have the same consistency of message, advertising eventually costs more, in terms of effort and investment, than education, which also has the advantage of being self-sustaining.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today there are a thousand systems to transmit information, to educate, and also to do it in a fun way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Social media, from Facebook to YouTube, passing through WhatsApp and Telegram channels, newsletters, company websites, and the ever-living magazines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or maybe there is another fear?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Educating requires admitting publicly that boating is not a thing for the rich.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It means losing the status symbol that somehow protects us.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is why advertising wins: it doesn&#8217;t expose anyone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And the market remains as it is: small, exclusive, fragile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Protected by a narrative that continues to protect only a part of it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The alternative is to start telling it differently.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Boating has a communication problem. Better to focus on the message than the product: boats are beautiful, shipyards offer every type of vessel, and prices are more accessible than people [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1849,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[176,682,117,300,571,17,683],"class_list":["post-1851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-communication","tag-cultura-del-mare","tag-lliquida","tag-lliquida-2-en","tag-marketing-nautico-2","tag-nautical-marketing","tag-sea-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Boating: why we have a communication and culture problem - LLiquida<\/title>\n<meta name=\"description\" content=\"Boating is perceived as a luxury for the few, but the fault lies in our narrative. Here is why creating culture is more beneficial than advertising.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lliquida.com\/en\/boating-communication-problem-culture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boating: why we have a communication and culture problem - LLiquida\" \/>\n<meta property=\"og:description\" content=\"Boating is perceived as a luxury for the few, but the fault lies in our narrative. Here is why creating culture is more beneficial than advertising.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lliquida.com\/en\/boating-communication-problem-culture\/\" \/>\n<meta property=\"og:site_name\" content=\"LLiquida\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-10T17:23:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-10T17:34:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lliquida.com\/wp-content\/uploads\/2026\/05\/comunicazione-nautica-cultura-mare.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"779\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/boating-communication-problem-culture\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/boating-communication-problem-culture\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/#\\\/schema\\\/person\\\/05fb0df610dc1134fe6005a87eddca60\"},\"headline\":\"In the boating industry, we have a major communication problem\",\"datePublished\":\"2026-05-10T17:23:39+00:00\",\"dateModified\":\"2026-05-10T17:34:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/boating-communication-problem-culture\\\/\"},\"wordCount\":820,\"publisher\":{\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/boating-communication-problem-culture\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lliquida.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/comunicazione-nautica-cultura-mare.jpg\",\"keywords\":[\"communication\",\"cultura del mare\",\"LLiquida\",\"Lliquida\",\"Marketing nautico\",\"Nautical marketing\",\"sea culture\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/boating-communication-problem-culture\\\/\",\"url\":\"https:\\\/\\\/lliquida.com\\\/en\\\/boating-communication-problem-culture\\\/\",\"name\":\"Boating: why we have a communication and culture problem - LLiquida\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/boating-communication-problem-culture\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/boating-communication-problem-culture\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lliquida.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/comunicazione-nautica-cultura-mare.jpg\",\"datePublished\":\"2026-05-10T17:23:39+00:00\",\"dateModified\":\"2026-05-10T17:34:56+00:00\",\"description\":\"Boating is perceived as a luxury for the few, but the fault lies in our narrative. Here is why creating culture is more beneficial than advertising.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/boating-communication-problem-culture\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/lliquida.com\\\/en\\\/boating-communication-problem-culture\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/boating-communication-problem-culture\\\/#primaryimage\",\"url\":\"https:\\\/\\\/lliquida.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/comunicazione-nautica-cultura-mare.jpg\",\"contentUrl\":\"https:\\\/\\\/lliquida.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/comunicazione-nautica-cultura-mare.jpg\",\"width\":1200,\"height\":779,\"caption\":\"barca a vela ormeggiata al tramonto con famiglia\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/boating-communication-problem-culture\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/lliquida.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"In the boating industry, we have a major communication problem\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/lliquida.com\\\/en\\\/\",\"name\":\"LLiquida\",\"description\":\"The Agency with a Nautical Soul\",\"publisher\":{\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/lliquida.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/#organization\",\"name\":\"LLiquida\",\"url\":\"https:\\\/\\\/lliquida.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/lliquida.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/lliquida-preview.jpg\",\"contentUrl\":\"https:\\\/\\\/lliquida.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/lliquida-preview.jpg\",\"width\":1200,\"height\":630,\"caption\":\"LLiquida\"},\"image\":{\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/lliquida.com\\\/en\\\/#\\\/schema\\\/person\\\/05fb0df610dc1134fe6005a87eddca60\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/10f49b3f3e32887e44182086b63c495170fd9340667e74e08c9249f9f9aca711?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/10f49b3f3e32887e44182086b63c495170fd9340667e74e08c9249f9f9aca711?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/10f49b3f3e32887e44182086b63c495170fd9340667e74e08c9249f9f9aca711?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/lliquida.com\"],\"url\":\"https:\\\/\\\/lliquida.com\\\/en\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Boating: why we have a communication and culture problem - LLiquida","description":"Boating is perceived as a luxury for the few, but the fault lies in our narrative. Here is why creating culture is more beneficial than advertising.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lliquida.com\/en\/boating-communication-problem-culture\/","og_locale":"en_US","og_type":"article","og_title":"Boating: why we have a communication and culture problem - LLiquida","og_description":"Boating is perceived as a luxury for the few, but the fault lies in our narrative. Here is why creating culture is more beneficial than advertising.","og_url":"https:\/\/lliquida.com\/en\/boating-communication-problem-culture\/","og_site_name":"LLiquida","article_published_time":"2026-05-10T17:23:39+00:00","article_modified_time":"2026-05-10T17:34:56+00:00","og_image":[{"width":1200,"height":779,"url":"https:\/\/lliquida.com\/wp-content\/uploads\/2026\/05\/comunicazione-nautica-cultura-mare.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lliquida.com\/en\/boating-communication-problem-culture\/#article","isPartOf":{"@id":"https:\/\/lliquida.com\/en\/boating-communication-problem-culture\/"},"author":{"name":"admin","@id":"https:\/\/lliquida.com\/en\/#\/schema\/person\/05fb0df610dc1134fe6005a87eddca60"},"headline":"In the boating industry, we have a major communication problem","datePublished":"2026-05-10T17:23:39+00:00","dateModified":"2026-05-10T17:34:56+00:00","mainEntityOfPage":{"@id":"https:\/\/lliquida.com\/en\/boating-communication-problem-culture\/"},"wordCount":820,"publisher":{"@id":"https:\/\/lliquida.com\/en\/#organization"},"image":{"@id":"https:\/\/lliquida.com\/en\/boating-communication-problem-culture\/#primaryimage"},"thumbnailUrl":"https:\/\/lliquida.com\/wp-content\/uploads\/2026\/05\/comunicazione-nautica-cultura-mare.jpg","keywords":["communication","cultura del mare","LLiquida","Lliquida","Marketing nautico","Nautical marketing","sea culture"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/lliquida.com\/en\/boating-communication-problem-culture\/","url":"https:\/\/lliquida.com\/en\/boating-communication-problem-culture\/","name":"Boating: why we have a communication and culture problem - LLiquida","isPartOf":{"@id":"https:\/\/lliquida.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lliquida.com\/en\/boating-communication-problem-culture\/#primaryimage"},"image":{"@id":"https:\/\/lliquida.com\/en\/boating-communication-problem-culture\/#primaryimage"},"thumbnailUrl":"https:\/\/lliquida.com\/wp-content\/uploads\/2026\/05\/comunicazione-nautica-cultura-mare.jpg","datePublished":"2026-05-10T17:23:39+00:00","dateModified":"2026-05-10T17:34:56+00:00","description":"Boating is perceived as a luxury for the few, but the fault lies in our narrative. Here is why creating culture is more beneficial than advertising.","breadcrumb":{"@id":"https:\/\/lliquida.com\/en\/boating-communication-problem-culture\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lliquida.com\/en\/boating-communication-problem-culture\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lliquida.com\/en\/boating-communication-problem-culture\/#primaryimage","url":"https:\/\/lliquida.com\/wp-content\/uploads\/2026\/05\/comunicazione-nautica-cultura-mare.jpg","contentUrl":"https:\/\/lliquida.com\/wp-content\/uploads\/2026\/05\/comunicazione-nautica-cultura-mare.jpg","width":1200,"height":779,"caption":"barca a vela ormeggiata al tramonto con famiglia"},{"@type":"BreadcrumbList","@id":"https:\/\/lliquida.com\/en\/boating-communication-problem-culture\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lliquida.com\/en\/"},{"@type":"ListItem","position":2,"name":"In the boating industry, we have a major communication problem"}]},{"@type":"WebSite","@id":"https:\/\/lliquida.com\/en\/#website","url":"https:\/\/lliquida.com\/en\/","name":"LLiquida","description":"The Agency with a Nautical Soul","publisher":{"@id":"https:\/\/lliquida.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lliquida.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/lliquida.com\/en\/#organization","name":"LLiquida","url":"https:\/\/lliquida.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lliquida.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/lliquida.com\/wp-content\/uploads\/2023\/06\/lliquida-preview.jpg","contentUrl":"https:\/\/lliquida.com\/wp-content\/uploads\/2023\/06\/lliquida-preview.jpg","width":1200,"height":630,"caption":"LLiquida"},"image":{"@id":"https:\/\/lliquida.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/lliquida.com\/en\/#\/schema\/person\/05fb0df610dc1134fe6005a87eddca60","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/10f49b3f3e32887e44182086b63c495170fd9340667e74e08c9249f9f9aca711?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/10f49b3f3e32887e44182086b63c495170fd9340667e74e08c9249f9f9aca711?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/10f49b3f3e32887e44182086b63c495170fd9340667e74e08c9249f9f9aca711?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/lliquida.com"],"url":"https:\/\/lliquida.com\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/lliquida.com\/en\/wp-json\/wp\/v2\/posts\/1851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lliquida.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lliquida.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lliquida.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lliquida.com\/en\/wp-json\/wp\/v2\/comments?post=1851"}],"version-history":[{"count":2,"href":"https:\/\/lliquida.com\/en\/wp-json\/wp\/v2\/posts\/1851\/revisions"}],"predecessor-version":[{"id":1856,"href":"https:\/\/lliquida.com\/en\/wp-json\/wp\/v2\/posts\/1851\/revisions\/1856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lliquida.com\/en\/wp-json\/wp\/v2\/media\/1849"}],"wp:attachment":[{"href":"https:\/\/lliquida.com\/en\/wp-json\/wp\/v2\/media?parent=1851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lliquida.com\/en\/wp-json\/wp\/v2\/categories?post=1851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lliquida.com\/en\/wp-json\/wp\/v2\/tags?post=1851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}