Blue Carpet and ROI: the hidden side of boat shows
Every September, while stands take shape and the carpet — blue everywhere (though in Cannes you can also find it light blue, fuchsia, yellow, orange, red…) — is rolled out, […]
September, let’s go: a guide to surviving (and thriving) the boat show season
September, for those who go boating, is the best month: warm sea, empty marinas, long days. For those who build boats, refit them, produce or sell marine accessories, or simply […]
🌊 Green Wave: Nautical Industry That Doesn’t Pollute (Really) – Myth or Reality?
Spoiler: An electric boat doesn’t save the planet if you recharge it with energy produced in a polluting way (that would be like having a hidden coal power plant in […]
The Nautical Salesperson’s “Swan Song”: Why the Best Product Doesn’t Sell Itself
Do you know that epic, almost heartbreaking moment when the swan sings its last, wonderful melody before… well, before the struggles of life catch up? Sometimes, the attitude of someone […]
Charter Smart: Why a 12-Meter Boat May Be the Real Boating Business
Spoiler: Forget 30-meter status symbols. The real opportunity floats quietly at your local marina—and it pays your mooring fees. You bought a beautiful yacht. It’s sleek, expensive, and… tied up […]
Repent, the End Is Near (for Poor Communicators)
Communication is dying under the weight of the algorithm. But not all is lost. We’re living through a critical moment. Anyone working in marketing and communication feels increasingly disoriented. And […]
The Hen, the Faucet, and the Feed: Why DIY Marketing Often Costs You More
In every story where there’s a hen involved, it’s always the human who ends up being the real chicken. Have you noticed? Take the fable of the goose that laid […]
The Billionaire Boom: Opportunity or Concern for the Yachting Sector?
Let’s Rejoice, People: The Rich Are Increasing! The Number of Billionaires Worldwide Has Exceeded 3,000 for the First Time! Those of us in the boat business should be happy, given […]
Italian Small Boating Crisis: A “Nauticals'” Self-Criticism?
Italian Small Boating Crisis: A Self-Criticism Among “Nauticals”? How much harm have we done to Italian boating and Italians with our way of doing things? In other words, are we […]
How Strategic Partnerships Are Transforming B2B Marketing in the Yachting Industry
Unlocking B2B Growth: The Secret Code for Strategic Partnerships A new book has just been published that explores how, in today’s B2B landscape, traditional digital marketing strategies are losing effectiveness.Trust […]
Is Marketing Really That Bad? (And Why It Might Be Your Best Ally)
Why Marketing Is Often Misunderstood I have to admit that, at first, I also thought marketing was something bad and deceitful.For two reasons.First, because I often heard the word used […]
Start with Why: How Understanding Consumer Needs Can Transform Marketing
Start with Why: Understanding Consumer Motivations Starting with why is much more effective than starting with what. On September 28, 1968, Martin Luther King gathered 250,000 people in front of […]
