In the past year alone, over 100 international awards have been handed out in the boating industry.
Red carpets, shiny trophies, crowded stages in Cannes, Düsseldorf, Genoa, Amsterdam, Berlin.
It feels like there’s no boat left without a prize.
But here’s the real question: do these awards actually matter—or are they just elegant dust collectors for the boardroom?
Why awards matter (when they really do)
- Brand Awareness: award photos travel across social, brochures, boat show stands, dealer presentations.
- Extra Credibility: external recognition reassures owners and dealers.
- Funnel Accelerator: in the slow decision-making process, a prestigious award can be the spark that turns doubt into interest. Learn more about the nautical customer funnel 2025.
The “Hard Value” awards
- European Yacht of the Year: the most authoritative, with mandatory sea trials and direct comparison.
- DAME Design Awards: global benchmark for equipment and accessories.
- Boat Builder Awards: pure B2B, celebrating strategy, innovation, sustainability.
- Boat International Design & Innovation Awards: the “Oscars” of superyacht design.
- World Superyacht Awards: the coveted “Neptunes.”
- Best of Boats Award: one of the few based exclusively on sea trials.
Winning one of these isn’t just marketing. It’s a real commercial asset.
The “PR Value” awards
- World Yachts Trophies (Cannes): maximum glamour, risk of inflation.
- Design Innovation Award (Genoa): growing in credibility, strong in Italy.
- Want to learn more? Discover our boat show marketing strategies.
The shadows behind the spotlight
- Recurring winners: Ferretti Group, Azimut|Benetti, Sanlorenzo, Sunseeker, Groupe Beneteau, Hanse, Frauscher, Axopar.
- Potential conflicts of interest: many juries include journalists from ad-funded magazines.
- Opacity: criteria not always disclosed.
- Category inflation: more prizes = less value.
How to use an award properly
- Explain the why: tell the story behind the win.
- Integrate everywhere: award logo on site, brochures, stands, videos, press kits.
- Be selective: better a few hard value trophies than many minor ones.
- Prepare the nomination: strong dossiers, quality photos, PR strategy.
Final takeaway
Not all nautical awards are created equal. Some truly move the market, others just make for an Instagram story.
The smartest yards know: trophies aren’t for collecting, they’re for leveraging strategically.
At LLiquida we can turn a trophy into a true marketing asset: discover our nautical marketing consultancy.
