Sex and Samba or Blood and Sh*t? The Beneteau Island Concept Case
“Sex and Samba” or “Blood and Sh*t”? Two quotes (and if you can name the author of the second one, you have my respect!) to describe the reaction sparked by […]
“Sex and Samba” or “Blood and Sh*t”? Two quotes (and if you can name the author of the second one, you have my respect!) to describe the reaction sparked by […]
“Hello, Cynical Beautician (Estetista CInica in Italian), what do you recommend for stretch marks?”“Resignation.” This is an actual exchange I read a few years ago on Cristina Fogazzi’s Facebook profile. […]
It’s not a far-fetched question, and I’m not talking about the value of your product or service. I assume you’re an honest entrepreneur trying to improve your customers’ lives—not “cheating […]
After a four-day visit to the 2025 Düsseldorf Boot, here’s what I’m taking home to share with you. Let me preface this: covering the entire show and talking to everyone […]
Let’s get this straight: marketing and advertising are NOT the same thing. Advertising is just one part of marketing. To clarify, let’s pretend your goal is to sail a boat. […]
If what you offer doesn’t make life better for your customers, then you’re useless. And that’s the best-case scenario. More likely, you’re downright harmful. Harmful to your customer, because you […]
“With the wind, even stones roll…” Filippo’s father used to say when the young man came home victorious from a regatta where his physical build (much stronger and more developed […]
Companies are like stools: they need at least three legs to stand. If you are a nautical entrepreneur, can you name them? Before you answer (or read the answers if […]
Do you know the story about Molise not existing? The original joke comes from a certain Dr. Gregory Donald Johnson, who, on the pages of what was then Nonciclopedia—now Nonsource—”proved” […]
My uncle Carlo only had a 5th-grade education, a limp, and exceptional intelligence.He worked as a doorman at the hospital in Grosseto and, as a hobby, designed sailboats—he actually created […]
Why are we so captivated by stories? Novels, films, songs, posts—most activities that attract us and consume our time, and often money, are tied to stories someone tells. According to […]
«[…] At this point, everyone ran in every direction.Even the women, demonstrating the difference between idea and action […]» If you haven’t recognized the song, I recommend listening to the […]