Nautical marketing

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Nautical Awards Guide 2025: which ones really matter to sell boats

In the past year alone, over 100 international awards have been handed out in the boating industry.Red carpets, shiny trophies, crowded stages in Cannes, Düsseldorf, Genoa, Amsterdam, Berlin.It feels like […]

Online Slowdown, High Intent: the New Funnel of the Nautical Customer

If you thought the nautical sales funnel was linear — check the model list, visit the marina or dealer, sign the wire transfer — it’s time for an update. First, […]

Blue Carpet and ROI: the hidden side of boat shows

Every September, while stands take shape and the carpet — blue everywhere (though in Cannes you can also find it light blue, fuchsia, yellow, orange, red…) — is rolled out, […]

September, let’s go: a guide to surviving (and thriving) the boat show season

September, for those who go boating, is the best month: warm sea, empty marinas, long days. For those who build boats, refit them, produce or sell marine accessories, or simply […]

🌊 Green Wave: Nautical Industry That Doesn’t Pollute (Really) – Myth or Reality?

Spoiler: An electric boat doesn’t save the planet if you recharge it with energy produced in a polluting way (that would be like having a hidden coal power plant in […]

The Nautical Salesperson’s “Swan Song”: Why the Best Product Doesn’t Sell Itself

Do you know that epic, almost heartbreaking moment when the swan sings its last, wonderful melody before… well, before the struggles of life catch up? Sometimes, the attitude of someone […]

Charter Smart: Why a 12-Meter Boat May Be the Real Boating Business

Spoiler: Forget 30-meter status symbols. The real opportunity floats quietly at your local marina—and it pays your mooring fees. You bought a beautiful yacht. It’s sleek, expensive, and… tied up […]

Repent, the End Is Near (for Poor Communicators)

Communication is dying under the weight of the algorithm. But not all is lost. We’re living through a critical moment. Anyone working in marketing and communication feels increasingly disoriented. And […]

The Hen, the Faucet, and the Feed: Why DIY Marketing Often Costs You More

In every story where there’s a hen involved, it’s always the human who ends up being the real chicken. Have you noticed? Take the fable of the goose that laid […]

The Billionaire Boom: Opportunity or Concern for the Yachting Sector?

Let’s Rejoice, People: The Rich Are Increasing! The Number of Billionaires Worldwide Has Exceeded 3,000 for the First Time! Those of us in the boat business should be happy, given […]

Italian Small Boating Crisis: A “Nauticals'” Self-Criticism?

Italian Small Boating Crisis: A Self-Criticism Among “Nauticals”? How much harm have we done to Italian boating and Italians with our way of doing things? In other words, are we […]

How Strategic Partnerships Are Transforming B2B Marketing in the Yachting Industry

Unlocking B2B Growth: The Secret Code for Strategic Partnerships A new book has just been published that explores how, in today’s B2B landscape, traditional digital marketing strategies are losing effectiveness.Trust […]

If You Have Nothing to Offer, Don’t Offer It

Arrivare nel mercato nautico senza un’idea differenziante alla base della propria produzione significa non avere nulla di offrire. Per questo c’è chi ha successo anche quando i concorrenti faticano a vendere

9 Reasons Why They Don’t Buy from You

In the nautical industry, it’s still not that common—at least not for boats—but it’s becoming so for accessories. In 2023, global online purchases in Italy exceeded €54.2 billion (+13% compared […]

What Happens If You Do Nothing

“Insanity is doing the same thing over and over again and expecting different results.” This quote is often attributed to Albert Einstein, and sometimes even to Benjamin Franklin and Mark […]

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