Italian Small Boating Crisis: A “Nauticals'” Self-Criticism?
Italian Small Boating Crisis: A Self-Criticism Among “Nauticals”? How much harm have we done to Italian boating and Italians with our way of doing things? In other words, are we […]
Is Marketing Really That Bad? (And Why It Might Be Your Best Ally)
Why Marketing Is Often Misunderstood I have to admit that, at first, I also thought marketing was something bad and deceitful.For two reasons.First, because I often heard the word used […]
Nautical Marketing: Why Avoid Non-Specialized Agencies?
The morbid fascination of the extra sector For a few days now, when you go up the stairs, when you get in or out of the car, your knee hurts. […]
The Impact of Finnish Boating on the Mediterranean Market
Finland Calling: The Present and Future of Boating Seen From the North, But Looking at Opportunities and Threats for the South Let’s face the truth, I keep going there, but […]
Why Trust Nautical Marketing to Someone Who Can Make a Difference
My uncle Carlo only had a 5th-grade education, a limp, and exceptional intelligence.He worked as a doorman at the hospital in Grosseto and, as a hobby, designed sailboats—he actually created […]
Is chocolate or cream better?
Can you explain why a Rolex costs more than an Omega or why the cheapest Mercedes is priced higher than the most expensive Dacia?Maybe you’re passionate about watches or cars […]
Make Your Voice Heard: The Importance of Keeping Promises and Choosing the Right Moment
I firmly believe that everyone has the right to make their voice heard (you’ll find the reason behind the image I chose below).At first glance, this statement might sound as […]
Know yoursel
I remember nothing else about that movie except for a line from a minor character: he explained the reality that still characterized Japan in the mid-1800s.“We Japanese are like a […]
Dress up, let’s communicate
“A custom-built boat is like a tailored suit… How many times have you read, heard, or seen this phrase? It probably ranks third in overused nautical communication clichés, right after […]
Agglomerations and Mergers. Consolidations and Joint Ventures. Alliances and Synergies.
Al Ries was right when he spoke about the Law of Duality, stating that: In the long run, any market turns into a two-horse race. On one side, we have […]
Like attracts like
A chemistry professor once told me in university: like attracts like. That’s why soap cleans dirty hands better than water alone. Without delving into the chemical composition of soap, since […]
If you want to build a ship…
More Than 80 Years Old, Yet Still Relevant for Nautical Marketing It’s attributed to Antoine de Saint-Exupéry, though its true origin is unclear. The message, however, is profound: “If you […]
