My uncle Carlo only had a 5th-grade education, a limp, and exceptional intelligence.He worked as a doorman at the hospital in Grosseto and, as a hobby, designed sailboats—he actually created […]

Why are we so captivated by stories? Novels, films, songs, posts—most activities that attract us and consume our time, and often money, are tied to stories someone tells. According to […]

«[…] At this point, everyone ran in every direction.Even the women, demonstrating the difference between idea and action […]» If you haven’t recognized the song, I recommend listening to the […]

Can you explain why a Rolex costs more than an Omega or why the cheapest Mercedes is priced higher than the most expensive Dacia?Maybe you’re passionate about watches or cars […]

I firmly believe that everyone has the right to make their voice heard (you’ll find the reason behind the image I chose below).At first glance, this statement might sound as […]

I remember nothing else about that movie except for a line from a minor character: he explained the reality that still characterized Japan in the mid-1800s.“We Japanese are like a […]

“A custom-built boat is like a tailored suit… How many times have you read, heard, or seen this phrase? It probably ranks third in overused nautical communication clichés, right after […]

Al Ries was right when he spoke about the Law of Duality, stating that: In the long run, any market turns into a two-horse race. On one side, we have […]

A chemistry professor once told me in university: like attracts like. That’s why soap cleans dirty hands better than water alone. Without delving into the chemical composition of soap, since […]

More Than 80 Years Old, Yet Still Relevant for Nautical Marketing It’s attributed to Antoine de Saint-Exupéry, though its true origin is unclear. The message, however, is profound: “If you […]

It’s not your features that make you sell. If you think you can attract customers by telling them what you are, the sea you’re about to navigate isn’t easy to […]

Arrivare nel mercato nautico senza un'idea differenziante alla base della propria produzione significa non avere nulla di offrire. Per questo c'è chi ha successo anche quando i concorrenti faticano a vendere