strategic positioning Archivi

Why Trust Nautical Marketing to Someone Who Can Make a Difference

My uncle Carlo only had a 5th-grade education, a limp, and exceptional intelligence.He worked as a doorman at the hospital in Grosseto and, as a hobby, designed sailboats—he actually created […]

The Power of Storytelling: Why Do Stories Fascinate Us So Much?

Why are we so captivated by stories? Novels, films, songs, posts—most activities that attract us and consume our time, and often money, are tied to stories someone tells. According to […]

The Power of Word-of-Mouth: Turning Ideas into Action

«[…] At this point, everyone ran in every direction.Even the women, demonstrating the difference between idea and action […]» If you haven’t recognized the song, I recommend listening to the […]

Is chocolate or cream better?

Can you explain why a Rolex costs more than an Omega or why the cheapest Mercedes is priced higher than the most expensive Dacia?Maybe you’re passionate about watches or cars […]

Make Your Voice Heard: The Importance of Keeping Promises and Choosing the Right Moment

I firmly believe that everyone has the right to make their voice heard (you’ll find the reason behind the image I chose below).At first glance, this statement might sound as […]

Know yoursel

I remember nothing else about that movie except for a line from a minor character: he explained the reality that still characterized Japan in the mid-1800s.“We Japanese are like a […]

Dress up, let’s communicate

“A custom-built boat is like a tailored suit… How many times have you read, heard, or seen this phrase? It probably ranks third in overused nautical communication clichés, right after […]

Agglomerations and Mergers. Consolidations and Joint Ventures. Alliances and Synergies.

Al Ries was right when he spoke about the Law of Duality, stating that: In the long run, any market turns into a two-horse race. On one side, we have […]

Like attracts like

A chemistry professor once told me in university: like attracts like. That’s why soap cleans dirty hands better than water alone. Without delving into the chemical composition of soap, since […]

If you want to build a ship…

More Than 80 Years Old, Yet Still Relevant for Nautical Marketing It’s attributed to Antoine de Saint-Exupéry, though its true origin is unclear. The message, however, is profound: “If you […]

Your Features Don’t Interest Your Customer

It’s not your features that make you sell. If you think you can attract customers by telling them what you are, the sea you’re about to navigate isn’t easy to […]

If You Have Nothing to Offer, Don’t Offer It

Arrivare nel mercato nautico senza un'idea differenziante alla base della propria produzione significa non avere nulla di offrire. Per questo c'è chi ha successo anche quando i concorrenti faticano a vendere