Selling boats today means selling experiences (and not just status)
Ask yourself a question (and, above all, give yourself an answer): how many of your clients buy a boat to be seen, and how many buy it to actually do […]
Data Doesn’t Lie, the “Sea Wolf’s” Intuition Sometimes Does: 3 Errors (+1) That Sink Nautical Marketing
“No one knows my owners better than me.” If I had a euro for every time I’ve heard this on the dock or at a boat show, I’d probably be […]
