Nautical communication: why corporate slogans kill sales
Unless you are a surgeon, buying a scalpel will not make you capable of performing surgery. So why do you think that having a keyboard is enough to be able […]
Is Marketing Really That Bad? (And Why It Might Be Your Best Ally)
Why Marketing Is Often Misunderstood I have to admit that, at first, I also thought marketing was something bad and deceitful.For two reasons.First, because I often heard the word used […]
Why Trust Nautical Marketing to Someone Who Can Make a Difference
My uncle Carlo only had a 5th-grade education, a limp, and exceptional intelligence.He worked as a doorman at the hospital in Grosseto and, as a hobby, designed sailboats—he actually created […]
The Power of Storytelling: Why Do Stories Fascinate Us So Much?
Why are we so captivated by stories? Novels, films, songs, posts—most activities that attract us and consume our time, and often money, are tied to stories someone tells. According to […]
Is chocolate or cream better?
Can you explain why a Rolex costs more than an Omega or why the cheapest Mercedes is priced higher than the most expensive Dacia?Maybe you’re passionate about watches or cars […]
Know yoursel
I remember nothing else about that movie except for a line from a minor character: he explained the reality that still characterized Japan in the mid-1800s.“We Japanese are like a […]
