Stop wooing customers by showing them your blood tests
There is a scene on repeat in almost every nautical company. The entrepreneur (often an excellent technician turned businessperson) picks up the PDF of their new product, looks at it […]
The Hen, the Faucet, and the Feed: Why DIY Marketing Often Costs You More
In every story where there’s a hen involved, it’s always the human who ends up being the real chicken. Have you noticed? Take the fable of the goose that laid […]
How Strategic Partnerships Are Transforming B2B Marketing in the Yachting Industry
Unlocking B2B Growth: The Secret Code for Strategic Partnerships A new book has just been published that explores how, in today’s B2B landscape, traditional digital marketing strategies are losing effectiveness.Trust […]
Is Marketing Really That Bad? (And Why It Might Be Your Best Ally)
Why Marketing Is Often Misunderstood I have to admit that, at first, I also thought marketing was something bad and deceitful.For two reasons.First, because I often heard the word used […]
The Impact of Finnish Boating on the Mediterranean Market
Finland Calling: The Present and Future of Boating Seen From the North, But Looking at Opportunities and Threats for the South Let’s face the truth, I keep going there, but […]
If You Were a Potential Customer, Would You Buy What You’re Selling?
It’s not a far-fetched question, and I’m not talking about the value of your product or service. I assume you’re an honest entrepreneur trying to improve your customers’ lives—not “cheating […]
Marketing and Advertising: Understanding the Difference Through a Sailing Metaphor
Let’s get this straight: marketing and advertising are NOT the same thing. Advertising is just one part of marketing. To clarify, let’s pretend your goal is to sail a boat. […]
If You Don’t Improve Your Customer’s Life, You’re Useless (and Harmful)
If what you offer doesn’t make life better for your customers, then you’re useless. And that’s the best-case scenario. More likely, you’re downright harmful. Harmful to your customer, because you […]
The Three Pillars of Success for Nautical Businesses
Companies are like stools: they need at least three legs to stand. If you are a nautical entrepreneur, can you name them? Before you answer (or read the answers if […]
