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If You Don’t Improve Your Customer’s Life, You’re Useless (and Harmful)

If what you offer doesn’t make life better for your customers, then you’re useless. And that’s the best-case scenario. More likely, you’re downright harmful. Harmful to your customer, because you […]

The Rocks, Finland, and Three Questions to Grow Your Business

“With the wind, even stones roll…” Filippo’s father used to say when the young man came home victorious from a regatta where his physical build (much stronger and more developed […]

The Three Pillars of Success for Nautical Businesses

Companies are like stools: they need at least three legs to stand. If you are a nautical entrepreneur, can you name them? Before you answer (or read the answers if […]

Molise Doesn’t Exist… And Neither Does Reality

Do you know the story about Molise not existing? The original joke comes from a certain Dr. Gregory Donald Johnson, who, on the pages of what was then Nonciclopedia—now Nonsource—”proved” […]

Why Trust Nautical Marketing to Someone Who Can Make a Difference

My uncle Carlo only had a 5th-grade education, a limp, and exceptional intelligence.He worked as a doorman at the hospital in Grosseto and, as a hobby, designed sailboats—he actually created […]

The Power of Storytelling: Why Do Stories Fascinate Us So Much?

Why are we so captivated by stories? Novels, films, songs, posts—most activities that attract us and consume our time, and often money, are tied to stories someone tells. According to […]

The Power of Word-of-Mouth: Turning Ideas into Action

«[…] At this point, everyone ran in every direction.Even the women, demonstrating the difference between idea and action […]» If you haven’t recognized the song, I recommend listening to the […]

Is chocolate or cream better?

Can you explain why a Rolex costs more than an Omega or why the cheapest Mercedes is priced higher than the most expensive Dacia?Maybe you’re passionate about watches or cars […]

Make Your Voice Heard: The Importance of Keeping Promises and Choosing the Right Moment

I firmly believe that everyone has the right to make their voice heard (you’ll find the reason behind the image I chose below).At first glance, this statement might sound as […]

Know yoursel

I remember nothing else about that movie except for a line from a minor character: he explained the reality that still characterized Japan in the mid-1800s.“We Japanese are like a […]

Dress up, let’s communicate

“A custom-built boat is like a tailored suit… How many times have you read, heard, or seen this phrase? It probably ranks third in overused nautical communication clichés, right after […]

Agglomerations and Mergers. Consolidations and Joint Ventures. Alliances and Synergies.

Al Ries was right when he spoke about the Law of Duality, stating that: In the long run, any market turns into a two-horse race. On one side, we have […]

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