If You Were a Potential Customer, Would You Buy What You’re Selling?

It’s not a far-fetched question, and I’m not talking about the value of your product or service.

I assume you’re an honest entrepreneur trying to improve your customers’ lives—not “cheating them,” as my father used to say, much more elegantly than I typically would.

There are countless examples where producers and sellers are neither clients of nor interested in using their own products. And that’s not necessarily a bad thing.

Think about pet food manufacturers, orthopedic stroller producers, or spacecraft component designers. In these cases, makers and users are usually entirely different people.

I say “usually” because, in boating, many passionate sailors decide to work in the industry (though you may later realize you spend more time working than enjoying the water).

The key point is that the person buying what you make isn’t you—it’s always (okay, “almost always,” excluding yourself) someone else.

So, how much do you know about them?

Do you really know what they want and what they’re looking for?

After following the Delphic advice to “know yourself,” can you say you know the people interested in what you offer?

Answering these questions will be a significant step forward in ensuring your business’s success.

And if you’d like to discuss it, email us at info@lliquida.com.

Latest news


Are you involved in the maritime industry
or planning to join it?

I hope you enjoy reading this blog post.

Schedule a Boat Selling System follow-up call with our team to find out how you can use our time-tested strategies and systems to grow your boating business now.