My uncle Carlo only had a 5th-grade education, a limp, and exceptional intelligence.He worked as a doorman at the hospital in Grosseto and, as a hobby, designed sailboats—he actually created […]
Can you explain why a Rolex costs more than an Omega or why the cheapest Mercedes is priced higher than the most expensive Dacia?Maybe you’re passionate about watches or cars […]
I firmly believe that everyone has the right to make their voice heard (you’ll find the reason behind the image I chose below).At first glance, this statement might sound as […]
I remember nothing else about that movie except for a line from a minor character: he explained the reality that still characterized Japan in the mid-1800s.“We Japanese are like a […]
“A custom-built boat is like a tailored suit… How many times have you read, heard, or seen this phrase? It probably ranks third in overused nautical communication clichés, right after […]
Al Ries was right when he spoke about the Law of Duality, stating that: In the long run, any market turns into a two-horse race. On one side, we have […]
A chemistry professor once told me in university: like attracts like. That’s why soap cleans dirty hands better than water alone. Without delving into the chemical composition of soap, since […]
More Than 80 Years Old, Yet Still Relevant for Nautical Marketing It’s attributed to Antoine de Saint-Exupéry, though its true origin is unclear. The message, however, is profound: “If you […]
Arrivare nel mercato nautico senza un’idea differenziante alla base della propria produzione significa non avere nulla di offrire. Per questo c’è chi ha successo anche quando i concorrenti faticano a vendere
In the nautical industry, it’s still not that common—at least not for boats—but it’s becoming so for accessories. In 2023, global online purchases in Italy exceeded €54.2 billion (+13% compared […]
“Insanity is doing the same thing over and over again and expecting different results.” This quote is often attributed to Albert Einstein, and sometimes even to Benjamin Franklin and Mark […]
