Why all boats look the same – the power of words in yachting
As a child, there was one thing that fascinated me immensely at school: the mimeograph. Before photocopiers became common, that was the system for replicating text. You would turn the […]
Why is everyone in the yachting industry writing the same book?
I’ve spent the last few weeks immersed in an extreme reading experiment: I analyzed the promotional texts of over 50 companies in the sector. All real, all destined for publication. […]
