Stop wooing customers by showing them your blood tests
There is a scene on repeat in almost every nautical company. The entrepreneur (often an excellent technician turned businessperson) picks up the PDF of their new product, looks at it […]
Nautical Awards Guide 2025: which ones really matter to sell boats
In the past year alone, over 100 international awards have been handed out in the boating industry.Red carpets, shiny trophies, crowded stages in Cannes, Düsseldorf, Genoa, Amsterdam, Berlin.It feels like […]
Is Marketing Really That Bad? (And Why It Might Be Your Best Ally)
Why Marketing Is Often Misunderstood I have to admit that, at first, I also thought marketing was something bad and deceitful.For two reasons.First, because I often heard the word used […]
The Impact of Finnish Boating on the Mediterranean Market
Finland Calling: The Present and Future of Boating Seen From the North, But Looking at Opportunities and Threats for the South Let’s face the truth, I keep going there, but […]
If You Were a Potential Customer, Would You Buy What You’re Selling?
It’s not a far-fetched question, and I’m not talking about the value of your product or service. I assume you’re an honest entrepreneur trying to improve your customers’ lives—not “cheating […]
The Three Pillars of Success for Nautical Businesses
Companies are like stools: they need at least three legs to stand. If you are a nautical entrepreneur, can you name them? Before you answer (or read the answers if […]
